About this Academy START HERE

Who is it for? How did we work it out? How to use it and what to expect?

Fundamentals

Starting your brand with the right foundation is vital to its success. In this step, we guide you through the Fundamentals that need to be in place before you try to grow or even launch.

02.

Going to market without proper product-market fit can be a huge waste of resources. In this step, we guide you through the complete process of product validation so you are 100% sure and ready to launch.

03.

Communication

Having your Fundamentals and Validation in place is great, but your team needs to be in line with all that goes into the brand to do their job properly. In this step, find how to communicate your brand value, identity and appeal to your team so they manage to broadcast it in their work.

04.

First purchase

Approaching the market and getting the first order from each customer is as hard for DTC brands as for any other ecommerce business. But for DTC it is a strategic step and not the end goal at all. In this part, you will find how to position yourself on the market and how to create the first-purchase experience so it's not the last.

05.

Engagement

The post-purchase experience is what sets brands like yours from resellers and Amazon. You have the power to become a part of people's lives, not just an invoice. Find out how in this section.

06.

Retention

The success of your DTC brand is tied to the loyalty of your customers. You know you're operating in a niche and you have to drive repeat sales continuously because you cannot rely on constant new acquisitions. The last step in our framework outlines the best practices for customer retention for brands investing in the long term.

Defining your unique selling points

USPDifferentiation

Competitive advantage definition

Your competitive advantage is what makes your product or service superior to the competition. What you do better than the rest.

It can stem from your cost structure, manufacturing process, proprietary tech, patents, materials and labor used, branding, supply chain, customer service, geographic or economic favorable conditions, etc.

The harder to imitate your advantage is, the longer you can be outselling the competition and earning bigger margins.

What is unique selling point?

Your unique selling point the marketing statement you make about your competitive advantage, the way you present it and use it to sell.It is how you communicate your competitive advantage to potential buyers.

Examples

Next: Picturing your target persona

Before you even start making your product, think about who is going to buy it. Any product brand's success depends on the market fit and it's achieved only by aligning it to the persona's needs.

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