About this Academy START HERE

Who is it for? How did we work it out? How to use it and what to expect?

Fundamentals

Starting your brand with the right foundation is vital to its success. In this step, we guide you through the Fundamentals that need to be in place before you try to grow or even launch.

02.

Going to market without proper product-market fit can be a huge waste of resources. In this step, we guide you through the complete process of product validation so you are 100% sure and ready to launch.

03.

Communication

Having your Fundamentals and Validation in place is great, but your team needs to be in line with all that goes into the brand to do their job properly. In this step, find how to communicate your brand value, identity and appeal to your team so they manage to broadcast it in their work.

04.

First purchase

Approaching the market and getting the first order from each customer is as hard for DTC brands as for any other ecommerce business. But for DTC it is a strategic step and not the end goal at all. In this part, you will find how to position yourself on the market and how to create the first-purchase experience so it's not the last.

05.

Engagement

The post-purchase experience is what sets brands like yours from resellers and Amazon. You have the power to become a part of people's lives, not just an invoice. Find out how in this section.

06.

Retention

The success of your DTC brand is tied to the loyalty of your customers. You know you're operating in a niche and you have to drive repeat sales continuously because you cannot rely on constant new acquisitions. The last step in our framework outlines the best practices for customer retention for brands investing in the long term.

Picturing your target persona

Ideal customerTargetingCustomer profiles

Why customer personas are so important for online brands?

Communication: When you're addressing a faceless customer, you can't communicate with them properly.

Growth: It comes with consistent efforts and it’s impossible to achieve consistency when the team efforts are not unified and aligned with the same target persona to sell to.

Experience: You can’t tailor outstanding customer experience if you don’t get in the heads of your customers and understand what they want.

Download our persona template and fill out your brand.

Next: How to estimate your market size

When going after a share of the market, it's logical to know how big that share can be. You will need that estimation for budgeting, goal setting and expansion strategic decisions.

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