Customer loyalty is critical to the bottom line of any business, especially those with a direct-to-consumer business model, which are built on their customer relationships. The interactions your buyers have with customer service have a major impact on their loyalty to your brand.

These are the 7 essential ingredients of customer service that wins long-term customer loyalty.

Omnichannel retailers nowadays aim to provide one streamlined experience for their customers. An omnichannel strategy gives retailers the chance to weave conversion opportunities everywhere – which is where their customers are these days.

We’ve all seen a rapid transformation in ecommerce over the last few years. As technology constantly evolves, so does the potential to keep growing and being in more spaces as a retailer – spaces that were not even there just five years ago. If any year has shown us the importance of bringing your brand online, it’s 2020. As you take your brand digital and start taking up more spaces both offline and online, how do you ensure you’re doing it right?

Google Shopping Campaigns are a must for ecommerce brands to connect with an audience with high purchase intent. The good news is that Google shopping is free in the United States thanks to the surfaces across Google programs.

This post will teach you everything you want to know about Google shopping ads, how to set up a Google Merchant account and optimize your campaigns to get the best results.

When doing research and benchmarking your products, do you wonder how your competitors decide on a price and how customers choose between differently priced products? What is a fair price to you?

There is a behavioral pattern behind a buying decision-making process. Customers are bound by reference prices from past experiences that they have internalized. When they judge the fairness of a price, they benchmark with these internal reference price points.

Besides, they are all too familiar by now with the old trick of crossing out a higher price and presenting the actual one as a discounted one. This is illegal in the European Union, for example.

So let’s dive deeper and find better ways of pricing your products fairly.

Running an eCommerce business seems easy until you have to think about all aspects of fulfillment – receiving, warehousing, packing, and shipping products to customers.

Customers are harder and harder to please. They may not be willing to pay extra but want fast delivery. It can be stressful for many companies to manage order fulfillment in an optimal way that satisfies their needs, meets customers’ demands and stimulates business growth.

In this article, we’ll cover the fundamentals of ecommerce fulfillment and how to choose a proper order fulfillment for your business.

With more than 50% of all users browsing online using mobile devices, Google started prioritizing site set up for mobile experiences some time ago. However, it wasn’t until July 1st, 2019, that the search giant officially announced that it would be prioritizing mobile-first indexing for all new websites.

At first glance, it looks like a controversial move. After all, mobile devices have a number of key restrictions:

1. less CPU power (roughly 75% less processing resources),
2. bandwidth challenges (rural network capabilities, browsing on EDGE and H+ networks),
3. memory restrictions (slower to work on resource-heavy stores, hard to keep multiple pages live),
4. physical screen size and tap-based UI (harder to type and navigate),
5. older smartphones (not everyone owns the latest iPhone, you know).

However, mobile device proliferation is how the industry is moving, with more ecommerce shoppers preferring to use their mobile devices when browsing online stores.