What is the one piece of marketing that reaches every single one of your customers?

Your packaging.

There’s one thing that all your customer have in common, and that is that they will all see, touch and use your product.

Therefore, the way your product is presented to your customer is of the utmost importance.

This is just one of the many many reasons why custom packaging is important to your small brand.

Whether you’re in retail, ecommerce, dropshipping or any other form of selling a physical product, your custom packaging needs to be aligned with your branding.

And it doesn’t have to eat up your profits, either. With custom packaging solutions starting from as little as € 0.26 per unit, you can have your box and…pack it, too?

The ecommerce field is not the same as it was yesterday.

To be successful in today’s market, you need to establish a personalized connection with every customer.

The need for unique attitude towards a group of customers derives from the very nature of e-commerce.

In addition to the traditional stores, printed ads, and emails we have websites, social media, mobile applications, SMS communication, and, of course, word-of-mouth.
With that many variables, you cannot rely on a single channel to grow your business.

Consumers these days use more than a single platform to purchase your products.

Multichannel marketing is essential for your business, as it enables full control over every single platform you are using. CBD businesses may also benefit from using several channels for their Cannabis Marketing Services.

Put simply, multichannel marketing is the ability to implement a single, solid strategy across more than one platform. This is done to maximize your interaction with potential customers.

Channels may vary, but your goal is to give your consumers a choice of action. Given that choice, they can pick a when and where to buy from you.

Ecommerce continues to be an exciting field.

It’s growing constantly. More and more people are realizing how with a little sweat and hard work they can start an eCommerce business to support their dream of living flexibly and free.

eCommerce continues to cut into the market share of traditional retail shopping, and it’s likely this trend will continue.

But while eCommerce businesses are growing and expanding all the time, there’s another part of the industry that is also gaining in prominence: website flipping.

As we move through 2018, the importance of preparing your site for the mobile-first index grows every day.

Since the announcement of the move to the mobile-first index way back in November 2016, SEO forums have been awash with comment and speculation about the rollout.

Whilst no fixed date has yet been set, there seems no doubt that the move is imminent and that Google is in fact already rolling this out, although very softly, to specific sites around the world.

Despite the long notice period, there are still so many sites out there who have yet to ‘prepare’ for the rollout, meaning a lot of scrambling could lie ahead.

For ecommerce sites, the job of preparing for the mobile-first index is often much bigger than information-led sites. With hundreds, thousands and possibly millions of product pages, ensuring that those pages are just as crawlable, indexable and ultimately as ‘rankable’ on mobile as they are on desktop is a huge task.

Not every customer looks the same, but boy do they act similarly in many cases.

You know, it’s people shopping at 2 a.m. or the same three products getting ordered together again and again.

You can see it when your marketing knocks it out of the park and your order forms are slammed.

You also see it when messaging misses the mark and you get snarky comments online, or a new product launch falls flat.

It’s right there in your gut but hasn’t yet made its way to the calculation center in your brain.

It’s time to take that ethereal knowledge and turn it into something that’ll help in your reality.

It’s time to create the target personas that your online brand needs.

Congrats! Your prospect has found your ecommerce sales funnel, been curious enough to enter it, and has made it all the way to the first finish line – your Call To Action (CTA).

However, this doesn’t mean they’re definitely going to take the action you want them to.

Without a compelling call to action, your prospect might stumble at the very last moment, have a change of heart and beat a hasty retreat.

It doesn’t matter how certain they were about you and your product up until now, a boring CTA can be a deal breaker.

Let’s take a look at how to craft compelling Calls To Action for your sales funnel.