Have you ever come across a product description that just did nothing for you?

It told you everything the product had, but it did nothing to grab you. There was nothing to inspire you to get on the page and buy that item.

This is exactly what you need to avoid with your product descriptions. You need to inspire your customers to buy from you, every time.

If you’re not sure where to start, you’re in the right place. This guide has 9 tried and tested tips that will help you get the most out of your descriptions, and create listings that will persuade your audience to buy from you.

Note: This is a guest post by Katie Keith from Barn2 Media.

As the world’s biggest e-commerce platform, WooCommerce is now used for over 37% of online shops. It has been downloaded more than 14 million times and is rapidly growing in popularity.

Its growth is set to continue after WooThemes – the company behind WooCommerce – was bought by Automattic – the company behind WordPress – in 2015.

With so many users, WooCommerce is designed to meet a huge range of business needs.

The core WooCommerce plugin is free, and it can be endlessly extended with thousands of free and premium plugins to add WooCommerce analytics, email marketing and CRM.

This creates fantastic opportunities for anyone wanting to create an online store in WordPress – even those with unusual or niche requirements.

One such requirement is the need to create private WooCommerce stores, with a unique set of products available to each individual customer.