Beauty is one of the sectors where direct-to-consumer brands are taking a lead. The traditional market for cosmetics seems to be lacking in variety and accessibility while customers want more and better solutions for their beauty needs. A cosmetic product manufacturer plays a crucial role in this shift, ensuring that innovative and diverse products reach consumers directly. Direct-to-consumer democratizes the access to specialized products, high-end makeup and natural products, to name a few consumer trends to watch. This is why we have every reason to believe more and more DTC beauty brands will be successful.

To help smaller brands get there, we gathered data from the beauty brands we work with on a daily basis to make key ecommerce metrics benchmarks available.

The most important ecommerce benchmarks for beauty brands the report covers:

• conversion rate,
• customer retention rate,
• customer lifetime value (CLV),
• orders per customer,
• time between orders,
• cart abandonment rate.

DTC wine seems to be benefiting from the global pandemic of 2020. It’s awful to gloat, but it’s the truth. DTC wine brands we work with report steep growth since 2019 as people stay and drink at home more. Plus, wine is the drink of choice of millennials, the key consumer age group right now. If you run a DTC wine business, we hope things are the same for your winery or shop.

To help your wine brand grow, we put together a report on the most important ecommerce metrics specifically for your niche. You can benchmark how you’re doing compared to other DTC wine businesses. 

This is an ecommerce metrics report for CBD brands selling online. The most important ecommerce metrics for CBD brands included are:

• Retention rate
• Share of revenue from returning customers
• Orders per customer
• Time between orders
• Customer lifetime value
• Cart abandonment rate
• Conversion rate
• Average order value
• Major acquisition sources
• Most popular type of CBD product sold

Participants: CBD ecommerce brands that agreed to take part in our survey.

Method: We extracted the data from the participants’ Metrilo accounts and ran a quick analysis.

This report looks at the current state of DTC food brands in terms of marketing and sales performance, customer retention and lifecycle.

It is not representative of direct to consumer food brands globally. But it can serve as an essential ecommerce metrics benchmark for ecommerce companies starting out in the field.

Participants: Direct-to-consumer (DTC) food brands we work with that agreed to be part of the survey.

The sub-categories identified are: coffee, tea, chocolate, wine, meat and meat products, fresh juices, ready meal delivery businesses and miscellaneous foods and beverages.

Methodology: The DTC metrics are aggregated through the Metrilo accounts of consenting companies.

Metilo’s focus is customer retention. We help you build long-lasting and profitable relationships with your customers and grow sustainably from there.

That’s why it’s important for us to share the good practices in customer retention. Consulting our clients, we have been able to see first-hand what works in different product categories and how retention fits in the big picture of business.

This report presents DTC metrics and customer retention stats from our consulting work with direct-to-consumer brands, summarizing it by categories so benchmarking yourself is more relevant. The brands included are niche, DTC, and long-term oriented, meaning they consciously work for retention and optimize their marketing using all our tools. We also highlight the best customer retention strategies employed.