Even the best product can’t stand on it’s own. No matter how innovative the offering, communicating the values of the product and the business is crucial. That’s where branding comes in.

People love stories. And that’s exactly what a brand is – the story of the product and the company. Branding consumer products is creating that story.

If you are a start-up business investing money in creating a great product and spending a lot on ads, you still won’t achieve the success, the sales number if you want, of a company that built a great brand for its product.

That’s why building a strong brand is essential for any company that wants to establish it’s product permanently in the mind of their customers.

What is the one piece of marketing that reaches every single one of your customers?

Your packaging.

There’s one thing that all your customer have in common, and that is that they will all see, touch and use your product.

Therefore, the way your product is presented to your customer is of the utmost importance.

This is just one of the many many reasons why custom packaging is important to your small brand.

Whether you’re in retail, ecommerce, dropshipping or any other form of selling a physical product, your custom packaging needs to be aligned with your branding.

And it doesn’t have to eat up your profits, either. With custom packaging solutions starting from as little as € 0.26 per unit, you can have your box and…pack it, too?

Why do people remember some brands and others look just generic?

Why some brands attract a strong following and others just get chosen as a cheaper alternative?

Many companies sell outdoor gear, but Patagonia is unique. Many sell home goods and furniture, but only IKEA has managed to grab the hearts of customers across the globe.

What do they have that other companies don’t?

Clear brand mission, brand vision and brand values.

If an ecommerce brand wants to be successful in the long run, it needs to increase retention. DTC brands are so successful because of their focus on customer retention marketing.

Paid acquisition is no longer cheap enough to make money on single orders. As losing money on the first order is the norm now, profitability lies with existing customers where repeat orders offset acquisition costs. Once you’ve paid to play, make the most out of it.

Scaling at a loss is no longer an option. Retention gets you revenue without the marketing budget.

The benefits of customer retention are many and big:

There’s no mistake. Direct-to-consumer (D2C or digitally native or online or vertical or niche) brands are taking over the ecommerce scene.

Born-online brands disrupt with not only their products but with their attitude as well and this is what sets them apart from giants like Amazon.

Content marketing is more important than ever. The D2C brands communicate directly with their customers, actively engaging on topics like supply chain transparency and ingredients that old-fashioned brands tend to avoid.

Content is evolving as the main medium of brand identity and value sharing.

Through content, the brands of the future are able to tell their stories and exchange ideas with the audience, educate, inspire and move the consumption away from brands that don’t do the same.

In this article, we look at creative use of content marketing for D2C brands. To learn more about modern and effective marketing techniques, check out this new Roofing Social Marketing agency. 

If you created your own product brand to sell online, you naturally want it to reach as many people as possible and make a positive impact.

And you want to make sure you grow profitably and not tank under soon.

How to tackle the whole ecommerce marketing then? How can you make sure you build your brand and grow at a healthy pace?

We present you The Growth Engine for online brands.