Until now, we’ve explained the AARRR metrics in theory: acquisition, activation, retention, referral, and revenue. It’s high time we illustrated them with case studies from real businesses and what they do on each of the metrics.

Sure enough, we’re starting with Acquisition. Since it’s the main focus of emerging companies, we talked to the founder of Yumi, Louis de Bentzmann, who shares with us what they particularly do to grow their customer base.

The stories of ecommerce businesses and how they use WooCommerce analytics to learn more about their customers and grow in revenue are always fascinating for data nerds like us.

This time, we are exploring how the Australian branch of the world-famous coffee brand, Segafredo Zanetti does business online.

Originally from Italy (where else?), the company has expanded over borders and now its high-quality coffee roasts and espresso machines are available to businesses and end consumers worldwide.

We interview entrepreneurs about the analytics WooCommerce businesses need to stay on the right track towards growth. We like to talk about how they acquire their customers, how they convert them and what tactics they use for retention.

We focus on what KPIs are important for their specific business case based on growth stage, type of product, geographic reach, revenue targets and so on.

This week’s case study is on The Fish Club, a 4-month old online store operating out of Pontian, Malaysia.

In a series of case studies, we’re exploring how WooCommerce analytics help businesses navigate in the right direction towards loyal customers and increased revenue.

The main focus of these talks and the resulting case studies is what data entrepreneurs need to make decisions in eCommerce, how they analyze these data and what are the most important KPIs they monitor.

Ecommerce growth hacking is still something many don’t believe in. Growth hacking is one of those terms that everybody’s using and nobody can really define.

So we decided to put together some examples of what it means for eCommerce – and, hopefully, give you ideas how you can growth hack your own online store.

Sean Ellis came up with the phrase “growth hacker” in 2010 when he needed to better explain what he was doing for startups. In early stage, startups, e-commerce included, don’t need traditional marketing – they need to grow (in customer base) and grow fast.

As part of our journey to built the most useful WooCommerce analytics platform, we’re starting a series of case studies about how real e-commerce businesses choose the KPIs they measure success by and how they analyze their data.

This week, we talked to a WooCommerce-based business that sells fresh vegetable juices, about what performance analytics are important to them, what metrics they use and what efforts they make to reach their goals.

Yumi was created to fill in a niche Louis de Bentzmann and Raphael de Taisne discovered was missing in France 2 years ago – healthy food on the go. They found it really hard to keep nutritional balance while leading a busy life – preparing healthy food is time-consuming.