Ecommerce fundamentals

The basics to have in place for your online store and brand. What not to miss in your daily tasks. What activities to make an indispensable part of your strategy.

5 Ways to improve conversion rates with wish lists

Online sellers rarely use wishlists efficiently. They are considered only as a small tool of convenience for the shoppers.

But wishlists are not just “better shopping experience”. They can increase sales and that’s why we analyzed the impact of using wishlists on 50 online stores.

7 Shopify Pro Tips You Need to Know in 2017

Preparing to go with your new eCommerce venture on Shopify? Shopify is easy to use – but it’s not THAT easy to navigate all the different options, apps, and eCommerce possibilities out there.

If you’ve decided this is the platform for you – here are some Shopify pro tips from a Shopify agency that you need to know. Use these tips to get the most out of Shopify and propel your eCommerce business to new heights in 2017.

Alternative ways to import bulk products in Magento: Stop killing yourself

Importing new products and editing the existing in Magento sucks. It’s ok, you can admit it.

I doubt anyone enjoys exporting and importing files back and forth. It takes SO MUCH TIME.

It’s a huge and dreary task, yet you can’t do it sloppily – SEO, customer experience, conversions, all depend to a large extent on product descriptions and details.

Must-have WooCommerce plugins to grow your store

There’s always something to optimize in an online store. We know you’re constantly on the lookout for tools to help you sell more.

That’s why we explored what WooCommerce and partners have to offer, and picked the best plugins to boost your store’s sales.

There are 3 main ways to increase sales online: acquire more customers, make them buy more, and keep them for longer. Whether you focus on acquisition, increasing average order value (AOV) or retention, we got the top-quality WooCommerce plugins for you on this list.

14 Simple ecommerce content marketing examples

Before we get into content marketing examples, let’s first talk about why content is a good idea for ecommerce companies.

Ecommerce content gives extra points for brand image and traffic and helps win sales in the end. Here’s what a good eCommerce content marketing strategy can do for you.

It’s good for your store and your competitors are probably already doing it. But what kind of ecommerce content should you have?

3 Ecommerce conversion funnels: Practical guide

Conversion funnels are one of these concepts that everyone knows about and uses, but doesn’t explore in detail. Every online store has a conversion funnel in place and yet we rarely break it down to the core.

Why should we?

Because that’s probably the most important mechanism you use for getting sales – advertising, on-site-experience, engagement and remarketing are all parts of this process.

In this article, we break down examples of eCommerce conversion funnels and show you what to look for at each stage.

This process should be a major part of the eCommerce performance analysis and reporting you do.  This way, you’ll not just detect when something breaks but catch the particular part of the ecommerce funnel that’s underperforming.

Types of ecommerce funnels:

  • paid traffic conversion funnel
  • content marketing (inbound marketing) funnel
  • organic social media funnel
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