When growing an ecommerce business, we often look at warehousing and delivery as secondary issues and try to find the lowest cost provider. However, the conditions in which your goods are stored, packaged, and delivered to customers can have the most significant impact on how your digital brand is perceived.

The latest app or the most intuitive website can get you the first sale, but they can’t generate repeat sales if the product doesn’t arrive intact – and they can’t help you avoid returns either.

Social shopping, social commerce, shopping on social, social buy buttons, native shopping experiences, in-app purchases – whatever you choose to call it, the Buy buttons on social media are here and there’s already information how they’re doing.

As a merchant, you either already use them or plan to. It’sthe quickest way from discovering a product to checkout. Because it’s so easy, social platforms and retailers both hope it will stimulate more sales.

What do successful eCommerce brands like Warby Parker, Birchbox, Greats, and Bonobos have in common? Yes, they’re well-known.

They have differentiated from the competition in their niche and built a brand.

Although there are countless other shops that sell glasses,cosmetics, kicks or men’s clothes, those brand names throw a long shadow.

Currently, online retail makes up about 8% of the US market while offline holds the rest.

That’s a lot of money still not coming to you, online sellers.

Although we’d like to believe that e-commerce is the only future, studies show that people still like shopping at traditional stores. The best shopping experience still happens offline:

If you already do some Inbound Marketing for your ecommerce, you’re on the right track. Well-done inbound can increase conversions up to 10 times.

Too confused to start? Inbound Marketing sounds too complicated?

Worry not, we’re on a mission to debunk that myth. Small ecommerce businesses absolutely can and should have an Inbound strategy in place.

Ecommerce inbound marketing seems to be a pain for many. Our readers ask us how to set up an inbound strategy and how to measure those efforts so often that it makes us wonder. There are so many resources on the topic out there (and we will mention some of them)!

And yet, the majority of ecommerce sites still don’t do inbound. It seems discouraging – so many things to do.

Worry not. We decided to make things more realistic for you and your budget because, let’s face it, all those guides make it sound as if you need a 10-people team to do just that.