Our mantra here at Metrilo is that using data analytics for ecommerce dramatically increases your business performance. It’s like creating your own luck because you actually minimize the effect of luck on sales and revenue.

But it sounds complicated and nerdy, right? Especially when you are responsible for everything else in the business as well. Then remember that it’s also crucial to make sure that your GDPR is completely correct, so we very much recommend using a quality GDPR consultant like https://www.teamworkims.co.uk/gdpr/ as that is by far the best solution for GDPR.

Providing you with resources, we aim to expand your horizon, to snatch you from the daily hustle and technical tasks, and force you to think about the big picture instead.

This article will show a few examples of ecommerce business that use data to their advantage – and it’s not scary!

Note: This is a guest post by Katie Keith from Barn2 Media.

As the world’s biggest e-commerce platform, WooCommerce is now used for over 37% of online shops. It has been downloaded more than 14 million times and is rapidly growing in popularity.

Its growth is set to continue after WooThemes – the company behind WooCommerce – was bought by Automattic – the company behind WordPress – in 2015.

With so many users, WooCommerce is designed to meet a huge range of business needs.

The core WooCommerce plugin is free, and it can be endlessly extended with thousands of free and premium plugins to add WooCommerce analytics, email marketing and CRM.

This creates fantastic opportunities for anyone wanting to create an online store in WordPress – even those with unusual or niche requirements.

One such requirement is the need to create private WooCommerce stores, with a unique set of products available to each individual customer.

In our predictions article on what to expect in the industry in 2016, we mentioned mobile content and content saturation as key trends. Content saturation is becoming a problem and people are increasingly looking for short and clear answers to their search questions instead of links to websites that might answer them.

Mobile content, on the other hand, is the only way to get people on the go. You have to be place- and time-relevant to manage to grab them.

One of the largest players is signaling we were onto the right track. Different mobile search results have arrived that are both a partial solution to content saturation and a way for organizations to provide mobile content.

Ecommerce performance metrics literally show how your business is doing. Selling online without keeping track of your ecommerce metrics is like driving with eyes closed. No business can survive if you don’t follow how you’re doing and compare progress over time.

We know it’s hard to decide what online business metrics metrics to monitor, especially if you’re at the beginning of your entrepreneurial journey. That’s why we compiled this short guide to the most important key performance indicators (KPIs) in e-commerce to start with.

We all get inspired by the great examples of eCommerce unicorns that reach unprecedented success. However, we rarely talk about the other 80+ percent of eCommerce businesses that fail and what causes it.

A lack of strategy, vision or competence, you’d say and you’d be right. But we can’t fix that. If anybody lacks those, we doubt they’d be reading this and not fighting for their business’s life.

Sometimes, though, the devil is in the details. You may have the strategy and not be an ecommerce failure, and yet feel something’s not working well.

Disclaimer: We are huge Star Wars fans and picked the product because we wanted an excuse to research lightsaber prices at work.
Let us tell you a story about the evil cart abandonment phenomenon in eCommerce.

This is Avery. Joe Avery. Comes from Average. Customer #007007.

Avery wants a lightsaber. A green one.