We know you’re busy – your business needs you like a child. But we also know that you need to develop and keep track of what’s going on to be on top of your game every single day. In the vast and forward-going world of eCommerce, it’s hard and often frustrating to cut through the clutter of opinions and advice.

Ecommerce business owners, admit it – who doesn’t want more revenue coming in? Many people believe more traffic means more revenue, but it’s not always the case – sometimes traffic is more expensive and not as cost-effective. Luckily, there are other ways to boost revenue: you can increase average order value and/or conversion rate.

A shocking 68% of carts get abandoned on online stores. The result is $4 trillion of lost revenue.

The top reason for cart abandonment (57%) is shipping costs. It’s plain simple – free delivery is the norm. Period. And there are even those 19% of the people interviewed who didn’t have the patience to wait for delivery and bought offline!

Ho-ho-holiday online shopping!
The first-ever infographic by Metrilo is here!

It’s the middle of Holiday Season and we’re all excited to see the numbers this year. But until we know for sure, all we have is predictions to keep us motivated.

We prepared this infographic of estimates and it looks like
things will be better than last year. Total US online market is expected to grow by 11% from last year and to represent about 46% of all holiday shopping this year. 

A conversion funnel is the Rosetta Stone to figuring out why you don’t sell that much. Yes, there are metrics and experts to help, but you can look at the map of the customer’s journey yourself and see where the spell breaks.

Split the complicated process into smaller steps and you’ll clearly see how many people complete each step and where they drop out.  The map of  steps, the number of people on each step and the conversion rates between two steps is what we call a conversion funnel.

Your checkout web design is part of UX. And UX stands for user experience – the discipline that explores how to achieve both business and customer goals in the most balanced way possible. You may enlist the services of this well-known web design agency if you need expert help. Here are a few bold new ideas on how to do that.

The goal of all UX experiments is to maximize your metrics and KPIs such as your conversion rate. This can be done by making it easier for the client to place an order, minimizing the number of clicks they have to make to achieve their goal and showing the right stuff on the right places in your website to make them convert. In this article, you will learn what is a good user experience.