In February 2020, Facebook announced that, along with other changes to its app, it is hiding chatbots away for a faster and simpler view. Games, business, the whole Discover part is pushed back. This is a big shift after 3 years of everyone in the industry talking about how chatbots are changing the way people shop.

Does Facebook know something we refuse to see? Did chatbots not live up to expectations fast enough?

The only relevant opinion is that of the shoppers – if they use chatbots, how they feel about them, is it working? That’s the ultimate proof of anything in ecommerce, all else is just companies trying to sell their tech product.

Statista estimates the CBD market size at 1.15 billion USD sales in 2020 and reaching 23 billion in 2025. And yet, working with many CBD brands, we know CBD marketing is hard and very strictly regulated. Can you advertise CBD on Facebook? We will try to answer the most pressing questions and help you sell more CBD products online.

Note: This is an opinion piece by the Metrilo marketing team. Its purpose is solely to offer a new angle of looking at things. It’s healthy to challenge our ingrained beliefs from time to time!

Ecommerce store owners struggle to increase traffic to their sites all the time. Traffic is probably the most popular topic in any seller discussion group. The first question newbies ask is, “How do I get traffic?”

Well, maybe that’s wrong. Maybe that’s the wrong thing to focus on.

Customer lifetime value is proving to be one of the most important ecommerce metrics. More and more online brands discover it as an indicator of brand loyalty, stable financials and possibilities for growth. We’ll see why in a bit.

What is customer lifetime value?

Customer lifetime value is the total amount of money someone spends with your brand over the complete period of their customer lifetime. This is from their first purchase ever to the last one before they drop out as a customer and never shop from you again.

When doing research and benchmarking your products, do you wonder how your competitors decide on a price and how customers choose between differently priced products? What is a fair price to you?

There is a behavioral pattern behind a buying decision-making process. Customers are bound by reference prices from past experiences that they have internalized. When they judge the fairness of a price, they benchmark with these internal reference price points.

Besides, they are all too familiar by now with the old trick of crossing out a higher price and presenting the actual one as a discounted one. This is illegal in the European Union, for example.

So let’s dive deeper and find better ways of pricing your products fairly.

Ecommerce returns are expected to reach $550 billion in 2020 in the US alone. With return rates of about 29%, apparel is the category that most urgently needs to work on reducing returns.

Returns have negative effects on:

• Your operations – they cost you labor and time
• Profitability – they cost money
• Customer reviews – any negative comments found online might cost you new customers
• Team morale – your employees might get demotivated after working on the items. Ask employment lawyers for an accurate explanation and defining discrimination in the workplace.  You should also have a look at this great employee benefits platform (https://flexgenius.co.uk/) as it’s transformed the way we give our employees benefits. We also heard good things about employees taking break. One way to take a break is to play satta king for a while.

Clothes brands may understand returns are an inevitable part of their business, but it doesn’t have to hurt your profitability. Keeping returns to a minimum will save you operating costs, time, and unhappy customers.

We gathered quite a few tactics to minimize returns selling clothing.