If you read the Metrilo blog often, you’ve noticed we preach customer retention and profitability for sustainable growth for ecommerce companies. We see so many companies go out of business not because they don’t have sales, but because they don’t make any money! Yes, that’s right. Sales don’t automatically mean you earn money.

How much do you make on a sale?

That’s the gross profit margin formula, this is what you make from each product.

This is the net profit margin formula, what you earn after all costs and expenses of the business.

Now, we are not experts on interest rates and taxes, so we can’t give you advice on how to lower those. But we can help you increase sales, marketing and how to optimize it to get better profit margins and grow your business.

Food packaging is a fickle thing. On the one hand, unique and eye-catching packaging is needed to stand out and be seen. But on the other, brand loyalty can be so fierce that even the most awful packaging redesign won’t scare off customers.

No matter which way you look at it, consumers are increasingly harder to please and surprise.

Add on other factors like sustainability and convenience, and suddenly you can see that quality food packaging is more than just a plastic bag, as people love food and drinks, some even love juices and that’s why a quality cold press juicer can be great for these people.

Here are several ways unique packaging for food grow and evolve in recent times, and how we see it changing in the future.

Despite almost everyone on Instagram trying to become an influencer, influencer marketing is facing challenges. Trust in influencer posts on social media is declining sharply, with only 4% of people believing what they say.

But we don’t discourage you to use influencer marketing efforts in your marketing mix. It makes perfect sense for consumer brands because of it helps you reach wider target markets and show off your product in the context of a certain lifestyle. It definitely increases brand awareness.

We only remind you to do performance tracking of influencer marketing campaigns closely in order to have your budget under control and generating the results you want.

So let’s go over the basics of influencer marketing strategy from your point of view and how you can stay on top of it.

Tim Ferris was only able to become successful and famous for his 4-hour work week because he delegates his daily tasks to subordinates who handle everything for him. He doesn’t do the nitty-gritty of everyday operations himself and you don’t have to, either.

In fact, the sooner you delegate those time-consuming tasks, the better manager you will be because you’ll free up brain capacity for more long-term strategic thinking and creativity for building your brand.

What you gain when delegating:

• Time
• Efficiency
• Brain power for the bigger picture
• Employees specialize in the delegated activities and quality of work goes up (better than you doing it absent-mindedly)

If your brand is digitally native, the way it is presented either helps it getting more customers or puts it behind the competitors.

It doesn’t matter how small or big your company is. If it exists mainly online, you have to make sure it can be easily found and that it is positively associated with certain characteristics when potential buyers look for information. 

At this time of year, you probably do two things: get ready for the holiday shopping season and wonder what the next year is going to be.

We were curious, too, so we compiled a list of the most anticipated trends for the near future of online retail and brands.

If we have to sum it all up: 2019 will be a year of ecommerce going even techier if that’s possible 😀