Have you ever come across a product description that just did nothing for you?

It told you everything the product had, but it did nothing to grab you. There was nothing to inspire you to get on the page and buy that item.

This is exactly what you need to avoid with your product descriptions. You need to inspire your customers to buy from you, every time.

If you’re not sure where to start, you’re in the right place. This guide has 9 tried and tested tips that will help you get the most out of your descriptions, and create listings that will persuade your audience to buy from you.

In ecommerce, holiday marketing can make or break a year’s plan for revenue and growth. How well it’s planned and carried out pretty much decides your yearly result as the end-of-year shopping craze can drive up to 40% of sales.

The holiday season starts with Black Friday, 27th November this year, and ends well after New Year. During that time, you most probably will see increased traffic and sales, which means more to do. You definitely don’t want to deal with everything at once on the busiest days and lose sales.

So how can you get your holiday marketing streamlined and ready to take the load of the busiest time of the year?

Email marketing is a crucial part of any online store’s strategy. But to get there, you need an email list.

The best way to build your email list is to capture leads on your site. This way, people know they subscribed for your updates/ newsletter/ offers and interact better with your emails.

The trick is to do the whole thing elegantly – use high-quality tools that work well with your shop and give you control over the customer experience. You don’t want to annoy your subscribers-to-be. (Take inspiration from these newsletter signup examples.)

That’s why we gathered the best pop-up providers for Shopify stores. Enjoy!

In this article, we are going to share with you ten unforgivable mistakes in conversion rate optimization (CRO) committed by marketers.

CRO is all the activities that aim to make an online store more user-friendly and better-converting. Clearly, ongoing CRO is critical to keep conversion rate high or increase it, but it’s not as simple as it sounds.

Avoid the following mistakes at all cost if you want customers to make purchases on your online store.

Magento is a powerful eCommerce platform by default and that’s why it is so widely used by online entrepreneurs from around the world, but one challenge that many Magento store owners face is the complexity of the platform.

The fact that Magento is, and has been, dedicated to keeping the platform open-source has enabled many independent developers to tackle Magento’s complexity by creating different extensions.

In Ecommerce, you can’t sit back and relax – there’s always something new to optimize, something more to do to drive sales.

To help you on this quest, we compiled this list of must have Shopify apps for a successful online store. They might not be the household names, but they work.

We say it because we talk to eCommerce entrepreneurs like you every day.