Ecommerce is a wonderful field – anybody can start and succeed.

The community is huge and you can ask for advice people with all kinds of experience and background.

But I see in many discussions among ecommerce entrepreneurs is that some still believe the simple guiding rules some guru wrote long ago, when commerce was young and competition was smaller.

“Just put $5 there and it’ll start pouring.” or “Find a Chinese supplier, put up a site and never work again.” BS.

In order to talk about customer lifetime value, let’s take a look at the bigger picture first.

Ecommerce is obviously booming. More and more people are jumping on the online retail wagon and this is all good because it pushes the whole industry forward.

But there’s the downside that almost no-one talks about, although everybody’s struggling with it.

It’s the fact that more and more businesses are fighting for the customer. Which leads to one thing – increased CAC (customer acquisition costs).

It’s obvious that it’s never been more expensive to acquire a customer. But the reality is it’s never going to be cheaper to acquire one, either. The value of customer loyalty and retention is through the roof.

High CAC is not the issue, though. Low CLV is.

In order to talk about LTV, let’s take a look at the bigger picture first.

eCommerce is obviously booming. More and more people are jumping on the online retail wagon and this is all good because it pushes the whole industry forward.

But there’s the downside that almost no-one talks about, although everybody’s struggling with it.

It’s the fact that more and more businesses are fighting for the customer. Which leads to one thing – increased CAC (customer acquisition costs).

It’s obvious that it’s never been more expensive to acquire a customer. But the reality is it’s never going to be cheaper to acquire one, either. The value of customer loyalty and retention is through the roof.

High CAC is not the issue, though. Low LTV is.

Magento is one of the most popular platforms for medium and big eCommerce businesses, and for a lot of reasons. Being one of the most flexible eCommerce solutions, it allows you practically any kind of integrations and adding any features that come to your mind.

While working with Magento, you may stumble upon different challenges and being prepared for them will save you lots of time.

Let’s dive in some of the most common ones and how to solve them!

It’s very trendy to talk about data-driven marketing. Everybody’s claiming it’s the way of the future and almost everybody’s doing it.

Or are they?

Data-driven marketing is one of those buzzwords that sound awesome and intimidating at the same time. It looks like it’d make you millions, but people can’t exactly explain what it is.

Why do you need a Shopify CRM?

All the data in your reports is generated by customers/ visitors. What you see is their behavior on your website and their reaction to marketing activities. That’s why customer insights can be the holy grail in your marketing mix.

Every click on your website, every page they see, the products they browse and purchase. You need this information if you are to truly leverage the power of data.

Connecting your marketing with customer behavior allows you to tailor relevant and timely messaging to drive more sales.