Let your competitors drop their margins and build your brand image, too.

Probably the most universal tactic in eCommerce is discounting. A coupon for new customers, some percent off next order, promo codes to recover abandoned carts…the list goes on.

Most online store owners feel the pressure to cut their prices to stay competitive. Because there are Amazon and those price comparison tools customers use, and what-else-can-I-put-on-Facebook-ads mindset.

Well, let me tell you – you won’t stay competitive with dangerously low prices. You might even not stay in business at all.

What are the eCommerce trends 2017 has in store for us? (No pun intended.)

A year ago we tried to predict what eCommerce in 2016 was going to be like. We were right on all points and we’ll see many of those eCommerce trends carry on in 2017, too.

But what are the new rules of the trade? What to prepare for to rock business in 2017?

Analyzing eCommerce data sounds scary and discouraging. You probably don’t want to spend your days looking at trend charts, you want revenue coming in.

One eCommerce business owner told me once that he only started looking at his performance numbers when he got a family and had to be more responsible. Well, it’s a miracle his business even survived.

Ecommerce data analysis shows everything that’s working and not working with your online store. Without it, you’re driving with your eyes closed. That’s scarier than some numbers and ratios.

So you want to grow your online store to the next level. The two basic ways are getting more customers and getting them to spend more. This article is dedicated to winning new customers the smart way – with referral marketing strategies.

The ultimate proof that you provide awesome customer experience is that people go out and tell friends and family about you.

Even if they like your brand and product, they have so many reasons not to tell anybody: they forget, they don’t know if the others are looking to buy such thing at all, it hasn’t come up as a topic…

Let’s overcome all those objections with minimum changes and spend on your part.

Amazing customer experience is the single most powerful thing you can do if you want to build a successful online store.

Developing a customer retention program based on outstanding customer experience will channel your resources to delighting your existing customers, rather than slipping into an acquisition nightmare.

People buy experiences, status, feelings, not products. We explore how customer intelligence influences the customer experience people get in depth here. The probability of selling to an existing customer is 60 – 70%. What’s your average conversion rate? 10%?

Let’s work on that retention program!

Customer intelligence seems scary. Maybe you fear it’s something super-complicated that you need to learn to do on top of your duties of running an online store.

Why is customer intelligence important? Many owners think they’re not big enough for it yet.

Actually, customer intelligence is best used for growth by middle-sized e-commerce businesses (about $15,000 -$20,000/ month in revenue) that are trying to climb one step up.