There isn’t an ecommerce marketer who’d deny the importance of customer segmentation for email personalization. We have so much first-party data on user behavior. Of course, we’ll use it to give them a better experience and more relevant products!

However, there’s one additional layer of data that most ecommerce brands overlook. That leaves their personalized email marketing half-done. For example, I got such an email:

“Hey, Dimira,

Need sparkly heels for that dress you got? We got you covered!”

And I wondered: “I got this dress 3 years ago for a wedding and it’s definitely out of style by now…It doesn’t even fit me anymore, why would I need the heels?”

A sale lost right there.

Why?

Because the brand didn’t pay attention when the action was taken. Their click through rates must be abysmal.

Why some products sell very well and others don’t? What’s the dynamic between your products and your customers? How to push underperforming products to success?

Every ecommerce brand experiences issues with the slow moving products in its range. And while it’s absolutely normal to discontinue some products, it doesn’t have to be the only way.

If a product sells very badly compared to your other items, it doesn’t necessarily mean people don’t want it. Probably they just overlook it and choose something else. A little product analysis can help you solve this problem and up your sales without changing your range.

Generally, underperforming products are:

• invisible
• unappealing

The problem is in presentation – how you promote them. Here are a few ideas how to sell more of the items that don’t sell well. And none of them includes discounting, devaluing your brand or faking urgency!

The future of d2c (direct to consumer) brands is not unicorns. It’s niche $10M ponies.

Bonobos, Glossier, Casper – we have heard all about those darlings of the consumer goods space. Investors love them as they love any disruptors – venture funds specializing in direct-to-consumer (DTC) brands are popping up in Europe and the US.

Forerunner Ventures alone raised $360M to invest in those companies. Also known as DNVB, Digitally Native Vertical Brands are the hope and future of a stagnant market. For a bit, it seemed like consumer brands are following in the steps of SaaS, shooting for the stars.

Can DTC be the new SaaS or gig Economy? Can the new AirBnB be a mattress, razors or underwear company?

Yes and no.

Ecommerce businesses spend thousands on setting up websites, but fizzle out when they have to choose a website hosting solution for these websites. Experts say that one major reason why most ecommerce stores fail is weak website hosting infrastructure.

Businesses in the US alone lost over $3 billion last year because of hosting-related issues. Since most small stores only operate online, choosing the right managed hosting infrastructure has become even more serious.

Four months until Christmas and a lot of ecommerce stores have already started planning their holiday marketing strategy.

And rightly so, the holiday retail sales crossed the $1 Tn mark for the first time in 2018 so holiday season 2019 should be taken seriously. Last year, the average American shopper spent close to $846 on gifts around Black Friday.

This is why it is important for your brand to stand out for the holiday promotions.

Email marketing is still one of the most effective ways to engage and retain your customers. However, many brands underuse email marketing during the holiday season, copying cliche tactics too much to make a difference. In most cases, brands use the same email year after year, hoping for just average open rates.

Managing an eCommerce store is partly about product innovation and partly about marketing. One of the advantages of modern eCommerce tools is that you can decide whom to sell as well as how to do it.

In fact, this has opened an opportunity for many online store owners where they sell to both retailers and end consumers. In this article, we will look into some of the opportunities that you can explore with an WooCommerce wholesale store and ways to execute them.