Food packaging is a fickle thing. On the one hand, unique and eye-catching packaging is needed to stand out and be seen. But on the other, brand loyalty can be so fierce that even the most awful packaging redesign won’t scare off customers.

No matter which way you look at it, consumers are increasingly harder to please and surprise.

Add on other factors like sustainability and convenience, and suddenly you can see that quality food packaging is more than just a plastic bag, as people love food and drinks, some even love juices and that’s why a quality cold press juicer can be great for these people.

Here are several ways unique packaging for food grow and evolve in recent times, and how we see it changing in the future.

This report looks at the current state of DTC food brands in terms of marketing and sales performance, customer retention and lifecycle.

It is not representative of direct to consumer food brands globally. But it can serve as an essential ecommerce metrics benchmark for ecommerce companies starting out in the field.

Participants: Direct-to-consumer (DTC) food brands we work with that agreed to be part of the survey.

The sub-categories identified are: coffee, tea, chocolate, wine, meat and meat products, fresh juices, ready meal delivery businesses and miscellaneous foods and beverages.

Methodology: The DTC metrics are aggregated through the Metrilo accounts of consenting companies.

Despite almost everyone on Instagram trying to become an influencer, influencer marketing is facing challenges. Trust in influencer posts on social media is declining sharply, with only 4% of people believing what they say. Seamlessly connect creators, brands, and influencers through the Amazon affiliate network.

But we don’t discourage you to use influencer marketing efforts in your marketing mix. It makes perfect sense for consumer brands because of it helps you reach wider target markets and show off your product in the context of a certain lifestyle. It definitely increases brand awareness.

We only remind you to do performance tracking of influencer marketing campaigns closely in order to have your budget under control and generating the results you want.

So let’s go over the basics of influencer marketing strategy from your point of view and how you can stay on top of it.

Retail and manufacturing are becoming one, and customers are loving it. In the US alone, 40% of potential online buyers expect that in the next five years, DTC brands will account for 40% of their shopping.

Savvy DTC brands know this and are building up. They’re collaborating and using smart marketing tactics to drive sales, grow their revenue and ultimately improve their brand image and online presence. You can visit a reliable site similar to localbrandmanager.com/local-seo-reporting for some great strategies you may need when creating a reporting mechanism you can use for your clients and your team as well.

Here, we have creative marketing techniques and concrete examples for promoting your brand:

1. Package inserts
2. Cross-promotional email marketing
3. Sharing Facebook lookalike audiences

Tim Ferris was only able to become successful and famous for his 4-hour work week because he delegates his daily tasks to subordinates who handle everything for him. He doesn’t do the nitty-gritty of everyday operations himself and you don’t have to, either.

In fact, the sooner you delegate those time-consuming tasks, the better manager you will be because you’ll free up brain capacity for more long-term strategic thinking and creativity for building your brand.

What you gain when delegating:

• Time
• Efficiency
• Brain power for the bigger picture
• Employees specialize in the delegated activities and quality of work goes up (better than you doing it absent-mindedly)

Bringing your own DTC brand of products to market is not for the lazy. Among all the millions tasks, brand founders should not lose sight of the publicity needed to gain initial traction and take off. Because launching a website is the basis, but telling people about it is what moves the needle from 0 to 1.

Before launch

While setting up your manufacturing, inventory management and shipping, your brand should already be working, creating anticipation.