Why Social Media Images Matter for DTC Brands?

It’s no secret that 90% of the information that comes to our brains is visual.

That’s why the best way to make your brand’s social media posts engaging is through visual content.

Buffer, for example, analyzed their Twitter social media data and the results hold to the effectiveness of images in social media.

Why we do what we do

When Metrilo was founded, ecommerce was riding the first big wave of popularity and we wanted to be part of that huge movement, helping entrepreneurs build their successful businesses.

As ecommerce evolved, patterns began to form. We accumulated knowledge and experience alongside our customers. And the key to success in ecommerce became very clear.

Over the past couple of years, the direct-to-consumer (DTC) model has become popular. It challenges the retail industry and revolutionizes the way that brands work.

More and more companies are embracing this business model. Although most of them are making under $1 billion in annual sales), they have potential.

If your brand is digitally native, the way it is presented either helps it getting more customers or puts it behind the competitors.

It doesn’t matter how small or big your company is. If it exists mainly online, you have to make sure it can be easily found and that it is positively associated with certain characteristics when potential buyers look for information. 

You know already Metrilo is a tool built for customer retention. All reports, all functionalities are created to help you drive repeat sales.

Our Retention Analysis maps the whole post-purchase experience of customer by criteria for their first order:

Today I’m going to break down the strategy I used to generate €7,000+ for an ecommerce client with minimal effort.

The process

The process at our growth marketing agency is simple:

Data > Hypotheses > Experiments > Results > Action

I believe data is the starting point for driving online growth.