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Metrilo’s mission is to help you build your ecommerce brand and win your place in the customer’s heart. We share what we learn from our daily work with product innovators and founders here. Subscribe to our weekly newsletter to get the freshest lessons and conquer your niche.

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How important are the mission, vision and values for a DTC brand

Why do people remember some brands and others look just generic?

Why some brands attract a strong following and others just get chosen as a cheaper alternative?

Many companies sell outdoor gear, but Patagonia is unique. Many sell home goods and furniture, but only IKEA has managed to grab the hearts of customers across the globe.

What do they have that other companies don’t?

Clear brand mission, brand vision and brand values.

How to increase customer retention for DTC brands

If an ecommerce brand wants to be successful in the long run, it needs to increase retention. DTC brands are so successful because of their focus on customer retention marketing.

Paid acquisition is no longer cheap enough to make money on single orders. As losing money on the first order is the norm now, profitability lies with existing customers where repeat orders offset acquisition costs. Once you’ve paid to play, make the most out of it.

Scaling at a loss is no longer an option. Retention gets you revenue without the marketing budget.

The benefits of customer retention are many and big:

How Direct-to-Consumer brands do content marketing differently

There’s no mistake. Direct-to-consumer (D2C or digitally native or online or vertical or niche) brands are taking over the ecommerce scene.

Born-online brands disrupt with not only their products but with their attitude as well and this is what sets them apart from giants like Amazon.

Content marketing is more important than ever. The D2C brands communicate directly with their customers, actively engaging on topics like supply chain transparency and ingredients that old-fashioned brands tend to avoid.

Content is evolving as the main medium of brand identity and value sharing.

Through content, the brands of the future are able to tell their stories and exchange ideas with the audience, educate, inspire and move the consumption away from brands that don’t do the same.

In this article, we look at creative use of content marketing for D2C brands. To learn more about modern and effective marketing techniques, check out this new Roofing Social Marketing agency. 

Product update: Metrilo reports can now be downloaded as CSV

Metrilo started as an analytics-only tool before it became a whole retention platform. We created it with the idea to give you back your data, make it accessible and usable so you make more sales thanks to the insights.

Now, as many of you recognize the power of data-driven marketing, the Metrilo reports are used in investor and partner negotiations, flip deals, strategy meetings and activity planning. To make it easier for you, CSV exports ar now available.

The Growth Engine for digitally native brands explained

If you created your own product brand to sell online, you naturally want it to reach as many people as possible and make a positive impact.

And you want to make sure you grow profitably and not tank under soon.

How to tackle the whole ecommerce marketing then? How can you make sure you build your brand and grow at a healthy pace?

We present you The Growth Engine for online brands.

Where to start with Retention Marketing

Customer retention is essential for a successful ecommerce business. It earns you a stable revenue that you can reinvest in new customer acquisition or product development.

Retention helps you stay afloat financially because it’s а cheap way to get sales.

To do retention marketing, you need to explore customer behaviors and analyze buying habits before setting up campaigns.

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