If you’re trying out Metrilo’s Retention Analysis, here’s how to make the most of it.

That’s a walk-through of the Retention Analysis report and a helper what you’ll find in yours, how to read it and what to do with the info.

Let’s talk retention and sell more!

Retention means healthy growth.

Retention in ecommerce is becoming more and more popular. It works for ecommerce stores the same way it has been working for B2B SaaS companies in the last decade.

In SaaS, you have to fight churn and maximize monthly recurring revenue (MRR) because that’s the metric for stable user base and growth.

In ecommerce, retention is gaining attention for the same reason: the more returning customers a shop has, the better it’s positioned to grow.

Why?

Our aim at Metrilo is to help you do the most effective marketing and drive the most sales.

That’s why our email tool got an upgrade and you’re now able to personalize your messages better than before.

New email variables

The ecommerce industry is finally turning to retention as acquisition is no longer cheap enough to make money on single orders.

You probably see conversion rates and reach falling, CAC going up, losing money on the first order is the norm now…

What can you do to keep afloat and earn money?

Make up for those CACs to the fullest. Get returns on the money you spent already! Once you paid to play, make the most out of it.

Retain your customers and make profit. Here’s how.

Customer retention best practices:

• Treat loyal customers better than one-timers
• Listen to negative feedback & improve
• Listen to positive feedback & use it for marketing
• Adapt marketing to product use and buying cycles
• Tag by taste/ behavior and tailor communication
• Offer great support
• Build a community
• Create a shopping experience worth repeating

Do you need a CRM for your online store? Is that going to get you more sales?

Yes!

It’s not just another tool to slow down your site. It’s a system that keeps customer info and action so you can use it for marketing.

Without a CRM, you don’t know anything about the individuals who shop from you and can’t do personalized marketing.

Cohort analysis in ecommerce may not be the first thing you think about in the morning, but it may very well be the key to providing premium customer experience.

In this article you’ll discover:

• How to read customer behavior and what it means
• How cohort analysis shows you what to do to make your shoppers happy
• And, of course, how to drive more sales thanks to cohort analysis