Ecommerce continues to be an exciting field.

It’s growing constantly. More and more people are realizing how with a little sweat and hard work they can start an eCommerce business to support their dream of living flexibly and free.

eCommerce continues to cut into the market share of traditional retail shopping, and it’s likely this trend will continue.

But while eCommerce businesses are growing and expanding all the time, there’s another part of the industry that is also gaining in prominence: website flipping.

Beauty is one of the industries with the lowest customer loyalty. There’s so much choice that people feel curious to try ever new products including the Best Fat Burners.

Also, big drugstore brands have traditionally trained consumers to shop at discount. We all know our favorite brand of shampoo is on sale every other month.

Plus, the common misconception that cosmetic products stop working after a while doesn’t help cosmetic brands keep customers for long and consistently.

So what can you do as a cosmetic brand selling online to be successful? How to stay in business in such competition?

We say, there’s a way to win loyal a customer base and get repeat orders.

Can we pinpoint the ecommerce marketing best practices for DTC? Yes!

The DTC business model (direct-to-consumer or direct brands as they’re called by some experts for short) is gaining traction these days so you’re on the right path. You own your customers, control their whole experience journey and get all the profits.

But we know it’s not easy when others are using ready solutions like dropshipping and marketplaces. That’s why in this article we put together the the top things making positive impact for the many direct-to-consumer brands we work with.

Disclaimer: Unfortunately, the ecommerce sector is a really tough competitive market, so I could only write this case study by replacing the name of the company, product and numbers with something similar.

The Hiking Backpack ecommerce business (if a company with that name does exist, apologies, I am not thinking of them, this is just a fictional example) began to analyze their data. They were curious about:

• Who is the best target audience for them?
• What kind of product to offer to whom and when?
• Having answered these two questions, how can they reach the highest Revenue and higher Visitor-to-PremiumCustomer % in the long term?

Ecommerce is a strange industry.

You hustle еvery day, get some results and yet often you can’t tell if that’s good or bad. You probably get tangled up in daily tasks and often forget the big picture.

And yet – do you want to grow your business? How are you moving towards that goal? It’s hard to tell.

That’s why we created a tool that identifies growth opportunities for your specific business case. It takes into account your current state and projects how improvement in certain areas will affect your LTV.

People are different in many ways but not in the way most of us think. It is in our human nature to prioritize short-term vs long-term.

That’s why some of the most successful entrepreneurs learn the discipline to consider both and make decisions rationally.

It hurts when we see people acting like they’re here only for a day and apply short-term strategies that don’t bring profit in the long run.

Why is this a problem?