You want to build and grow your online store profitably. You want to be successful.

But what’s the best way to do it? How to make sure you’re making the right decisions and not wasting precious time on trial and error?

Although building any business is a process, some processes are more effective than others.

Gut feeling and testing things till they work out is great if you have that kind of time and resources. If not – data-driven marketing is for you.

Moreover, business owners who are looking to open a shop should pay attention to the shop front design, which reflects what the building represent. They may hire shopfront design services to provide Contemporary Shopfront Renovations. 

Ecommerce is a wonderful field – anybody can start and succeed.

The community is huge and you can ask for advice people with all kinds of experience and background.

But I see in many discussions among ecommerce entrepreneurs is that some still believe the simple guiding rules some guru wrote long ago, when commerce was young and competition was smaller.

“Just put $5 there and it’ll start pouring.” or “Find a Chinese supplier, put up a site and never work again.” BS.

If you want to increase your store’s customer lifetime value, you realize its importance on your bottom line and customer relationships. Customer lifetime value is essential for profitability.

That’s the spirit! We love helping ecommerce entrepreneurs build financially strong and sustainable businesses.

So, the formula we use for calculating customer lifetime value is

In order to talk about customer lifetime value, let’s take a look at the bigger picture first.

Ecommerce is obviously booming. More and more people are jumping on the online retail wagon and this is all good because it pushes the whole industry forward.

But there’s the downside that almost no-one talks about, although everybody’s struggling with it.

It’s the fact that more and more businesses are fighting for the customer. Which leads to one thing – increased CAC (customer acquisition costs).

It’s obvious that it’s never been more expensive to acquire a customer. But the reality is it’s never going to be cheaper to acquire one, either. The value of customer loyalty and retention is through the roof.

High CAC is not the issue, though. Low CLV is.

As we move through 2018, the importance of preparing your site for the mobile-first index grows every day.

Since the announcement of the move to the mobile-first index way back in November 2016, SEO forums have been awash with comment and speculation about the rollout.

Whilst no fixed date has yet been set, there seems no doubt that the move is imminent and that Google is in fact already rolling this out, although very softly, to specific sites around the world.

Despite the long notice period, there are still so many sites out there who have yet to ‘prepare’ for the rollout, meaning a lot of scrambling could lie ahead.

For ecommerce sites, the job of preparing for the mobile-first index is often much bigger than information-led sites. With hundreds, thousands and possibly millions of product pages, ensuring that those pages are just as crawlable, indexable and ultimately as ‘rankable’ on mobile as they are on desktop is a huge task.

Cohort analysis sounds so complicated and so boring. Isn’t it big-player stuff, one of those reports prepared for board meetings that no-one cares about? Do you need a data geek to do it?

Fortunately, no, no and no.

It’s actually a fun exercise for you as an ecommerce marketer that paves the way for meaningful customer retention marketing. And it doesn’t need to be a pain the a**.

Let’s dive in.