What emails are the big brands sending to promote their holiday sales?

We put together a collection of holiday season email templates. We want to inspire you to create your online store’s best holiday email marketing campaign so far.

Awesome, well-designed emails are the way to stand out in this busy time of the year. Effective email marketing impacts your sales in more than one way:

• They better present your brand.
• They drive more holiday shopping.
• They help you manage a problematic situation.

So what caught our eye?

You already have really good coffee on your online store.

And it sells well during Christmas season because it’s very suitable for a gift. Our clients’ coffee stores get spikes of about 60% in orders from new customers during November and December.

But you’re aware that Amazon also lists over 400 result pages of coffee. How do you make more money than a giant that will make thousands of coffee sales this Christmas?

You as an independent store owner probably constantly keep an eye on Amazon out of fear its next move can push you out of business.

Bloomberg reports that the behemoth was responsible for 53% of ecommerce sales growth while everybody else combined made 47%. Well, the good news is that you can do a lot about it.

Yes, it’s powerful and they sell gazillion things, but you still have a chance in not 1, but 11 ways.

Amazon has at least 11 weak spots and we’ll help you use them to your advantage.

Amazon’s disadvantages:

• Bad vendor relations
• Bad employer reputation
• Complex user interface
• It can do price dumping because it doesn’t look to turn profit
• It’s hard to discover new products on it if you don’t know how to look for them
• There’s no live support
• There’s little space for branding and differentiation
• It’s flooded with mass-produced, questionable-quality items.
• It does not let you control communication or make use of leads and conversions.
• It relies on bestsellers and (often fake) reviews.

You know about ecommerce CRM software and maybe considered getting to use one. Ecommerce is an unique and booming industry, and software solutions are fighting for your attention. Customer relationship management is becoming the differentiation between brands that nail marketing and those that just resort to the blanket approach.

But what will it give you and how to choose it? Big and small software providers with general or niche solutions… Let us help you find the best CRM for ecommerce.

WooCommerce does offer some email functionality, but not enough for a serious brand to stay in business. For good or bad, WooCommerce stores always use a third-party email marketing tool. But how to choose it and how to best use it – it’s often trial and error.

Now, you don’t have to go through that.

In this article, we highlight the most important things you need to be able to do with your WooCommerce email marketing tool, coming from our experience and daily communication with WooCommerce store owners.

Also, one of those owners shares his inspiring success story. He managed to bump up their email marketing conversion rates by 10%! How – he contributed his tactic to our list.

Selling food online? It’s a tough and crowded market. Location, delivery times, product presentation and differentiation are huge problems for most online food stores.

However, since ecommerce is taking over every type of product and – let’s face it – people are not going to stop eating – you’re in a lucrative niche and have high chances for a thriving business.

To help you sell more of your food items, we gathered best practices from successful online shops from around the globe selling healthy food, ready-made meals, tea, fresh juice, supplements, pet food and more.