Have you ever come across a product description that just did nothing for you?

It told you everything the product had, but it did nothing to grab you. There was nothing to inspire you to get on the page and buy that item.

This is exactly what you need to avoid with your product descriptions. You need to inspire your customers to buy from you, every time.

If you’re not sure where to start, you’re in the right place. This guide has 9 tried and tested tips that will help you get the most out of your descriptions, and create listings that will persuade your audience to buy from you.

Holiday Season marketing seems a bit overwhelming but fear not, we’ve got your back! Our Holiday Season marketing checklist includes all the points you need to pay attention to if you are to break your sales records this Christmas.

Note: Metrilo users will find most things in the checklist extremely easy to execute!

The best part is that Metrilo works with historical data so when you integrate it with your store, it starts showing these reports and insights right away. It doesn’t matter whether or not you were a Metrilo user last Holiday Season (or whenever), it’ll still help you analyze past data and use it in planning your strategy for the future.

Here’s how.

In ecommerce, holiday marketing can make or break a year’s plan for revenue and growth. How well it’s planned and carried out pretty much decides your yearly result as the end-of-year shopping craze can drive up to 40% of sales.

The holiday season starts with Black Friday, 27th November this year, and ends well after New Year. During that time, you most probably will see increased traffic and sales, which means more to do. You definitely don’t want to deal with everything at once on the busiest days and lose sales.

So how can you get your holiday marketing streamlined and ready to take the load of the busiest time of the year?

We want to help more Shopify businesses achieve data-driven growth.

That’s why Metrilo solves the complexity of data analysis, email marketing, and eCommerce reporting.

In the same time, we didn’t want to make entrepreneurs who love Shopify for its simplicity and friendliness to spend time on dull integrations instead of focusing on their brand and products. There’s also Shopify SEO course available to enhance your store’s visibility and drive more traffic, ensuring you have all the tools needed to succeed without the hassle.

So we committed to making a magically easy integration with Shopify.

Getting started with email marketing on Shopify is a top priority for any brand. There are many ways to do it, including their own email function, but to be able to do the best email marketing for Shopify, you need a strategy, not just a tool.

To send Shopify newsletters, you need:

• Lead capture (sign-up forms) to get people’s emails on your site.
• An email marketing tool that integrates with your Shopify seamlessly.
• Historical data sync to make it usable.
• Customer list filtering options based on behavior, metrics, traits, etc.
• Segment creation and saving, tagging

• An easy-to-use email builder (ready templates available).
• Dynamic blocks to personalize the newsletter with products or data.
• Only your branding on the email, no promotion of the email tool in your emails.
• Email performance reporting on opens, clicks, conversions, not just aggregated but individually as well so you see how each customer reacted to your email.

Email marketing is a crucial part of any online store’s strategy. But to get there, you need an email list.

The best way to build your email list is to capture leads on your site. This way, people know they subscribed for your updates/ newsletter/ offers and interact better with your emails.

The trick is to do the whole thing elegantly – use high-quality tools that work well with your shop and give you control over the customer experience. You don’t want to annoy your subscribers-to-be. (Take inspiration from these newsletter signup examples.)

That’s why we gathered the best pop-up providers for Shopify stores. Enjoy!