Coming up with an email marketing strategy for your online store is not fun, we know. Deciding what to do and what not to, judging what will work and what won’t is hard.

Do you need to email regularly?

What should you write?

Do you send mass emails or automate it somehow?

Let us help you. Our platform measures email effectiveness and conversion rates so we can tell you first-hand: automated emails convert 2.5 times better than mass emails.

Here are the major email metrics from our database for this year:

Looking for any way to squeeze more sales? Maybe you’re neglecting one group of customers that could send some cash your way if you only paid attention to them.

What are you doing about your indecisive shoppers, people who browse your shop a lot but don’t buy?

Yes, there are ways to make them finally place an order and you’re missing out on a golden opportunity here.

Magento is a powerful eCommerce platform by default and that’s why it is so widely used by online entrepreneurs from around the world, but one challenge that many Magento store owners face is the complexity of the platform.

The fact that Magento is, and has been, dedicated to keeping the platform open-source has enabled many independent developers to tackle Magento’s complexity by creating different extensions.

Paid traffic is getting too expensive and hard to measure. Audiences are drowned in a flood of influencers. We’re rethinking some good old marketing tactics in an attempt to find the balance between cost and effectiveness.

One such classic eCommerce marketing tactic is the email newsletter. It’s free to send and uncontrolled by anyone but you in contents.

It seems like the perfect platform for actively engaging customers. You can build a brand and communicate offers using only first-party data.

In Ecommerce, you can’t sit back and relax – there’s always something new to optimize, something more to do to drive sales.

To help you on this quest, we compiled this list of must have Shopify apps for a successful online store. They might not be the household names, but they work.

We say it because we talk to eCommerce entrepreneurs like you every day.

13 customer segments you can identify and tailor your marketing messages for

You hear over and over that you should not be doing one-size-fits-all marketing but segmenting customers and tailoring messages instead.

Why?

Because segmenting customers based on their behavior eliminates the guesswork – they literally show you what marketing works with them so you can just replicate it and get results.