No matter the stage of your ecommerce store, you’re always looking for better ways to drive more sales. Let me ask you – how thorough is your marketing strategy? How well-planned?

In this article, we offer you a complete overview of how to plan a marketing strategy for an online store. Plus, we talk about the different marketing activities you could have based on the focus of your strategy – more customers, better retention, exponential referrals or larger orders.

Having an eCommerce marketing strategy gives you an edge over the competitors because it focuses your efforts and gets you where you want to be with your online store.

Online sellers rarely use wishlists efficiently. They are considered only as a small tool of convenience for the shoppers.

But wishlists are not just “better shopping experience”. They can increase sales and that’s why we analyzed the impact of using wishlists on 50 online stores.

Online fresh roasted coffee shops are an extraordinary corner of ecommerce. We say it not only as coffee junkies but as marketers too.

It’s an incredibly hard product to market – it looks generic to the average consumer, and at the same time it’s hard to showcase online because its most distinctive features are taste and smell.

That’s why we’re so deeply interested in the strategies online direct-to-consumer coffee brands use to sell. They’re true marketing heroes and we enjoy picking their brains.

We talked to Andrew Aamot, President of Sträva Craft Coffee, about the challenges of selling coffee online and what he wishes he knew before starting.

Ecommerce is proving to be the best channel for selling niche products. Ecommerce brands are able to reach their intended audience regardless of location, which is vital for narrower niches and special products.

Why niche products sell so well online?

Ecommerce gives forward-thinking merchants a bigger reach to compensate for a smaller target group, and endless opportunities to educate about a new product. You can easily reach good niche markets.

We work with many entrepreneurs who make or have designed/ invented their own improved version of a product to innovate traditional categories like sports gear, food, baby care, personal hygiene and many, many others.

They often sell exclusively online and we see how successful they are for two main reasons: good, original products and effective communication with the customer group. The key is building a community around people’s shared interests and how an unusual product fits in the puzzle.

Here, we give you awesome popular products to sell online that are welcomed by customers and change their traditional niches so you get inspired to start working on your idea or push harder and grow your brand if you already have one.

Selling coffee blends online is a specific niche.

It can be an incredibly engaged business with a strong brand identity, catering to really loyal customers.

Or it can struggle to present the blends in an exciting way and to deliver the coffee fresh.

We analyzed the data in our own database of client coffee blend shops that use Metrilo to grow sales and now give you this marketing benchmarks report.

Freshly released, our Email Automation is a tool that directly uses the customer insights Metrilo gathers and processes – with the simple goal to increase your customers’ spending in your store.

Why do you need email automation?

Automated workflows allow you to reach out to all customers as needed (and stay sane). It works for small and large businesses alike – it frees time and energy for other tasks.

You won’t have to keep track of cart abandoners all day every day or remember to send a thank you email after every first order of a new customer. Quite neat.