Conversion funnels are one of these concepts that everyone knows about and uses, but doesn’t explore in detail. Every online store has a conversion funnel in place and yet we rarely break it down to the core.

Why should we?

Because that’s probably the most important mechanism you use for getting sales – advertising, on-site-experience, engagement and remarketing are all parts of this process.

In this article, we break down examples of eCommerce conversion funnels and show you what to look for at each stage.

This process should be a major part of the eCommerce performance analysis and reporting you do.  This way, you’ll not just detect when something breaks but catch the particular part of the ecommerce funnel that’s underperforming.

Types of ecommerce funnels:

• paid traffic conversion funnel
• content marketing (inbound marketing) funnel
• organic social media funnel

Analyzing eCommerce data sounds scary and discouraging. You probably don’t want to spend your days looking at trend charts, you want revenue coming in.

One eCommerce business owner told me once that he only started looking at his performance numbers when he got a family and had to be more responsible. Well, it’s a miracle his business even survived.

Ecommerce data analysis shows everything that’s working and not working with your online store. Without it, you’re driving with your eyes closed. That’s scarier than some numbers and ratios.

When growing an ecommerce business, we often look at warehousing and delivery as secondary issues and try to find the lowest cost provider. However, the conditions in which your goods are stored, packaged, and delivered to customers can have the most significant impact on how your digital brand is perceived.

The latest app or the most intuitive website can get you the first sale, but they can’t generate repeat sales if the product doesn’t arrive intact – and they can’t help you avoid returns either.

Social shopping, social commerce, shopping on social, social buy buttons, native shopping experiences, in-app purchases – whatever you choose to call it, the Buy buttons on social media are here and there’s already information how they’re doing.

As a merchant, you either already use them or plan to. It’sthe quickest way from discovering a product to checkout. Because it’s so easy, social platforms and retailers both hope it will stimulate more sales.

Why is email still the second best converting marketing channel after search? Because we process data much better so we can use behavior insights for more effective marketing.

All things optimized, your ecommerce emails are doomed if they don’t drive engagement.

If people don’t open them, don’t read them, don’t click on the CTAs and regularly unsubscribe or move them to the spam folder, your overall rating goes down and you’ll have problems with deliverability and reaching the main inbox folder. It’s a downward spiral from there.

Ecommerce email marketing is still the most effective magic trick up the eCommerce entrepreneur’s sleeve with the highest ROI.

Everybody jumps the wagon and there are no signs of email output volume decreasing in the near future.

In result, people are becoming more and more resistant to all the junk cluttering their inboxes.

How to break the clutter then?