Amazing customer experience is the single most powerful thing you can do if you want to build a successful online store.

Developing a customer retention program based on outstanding customer experience will channel your resources to delighting your existing customers, rather than slipping into an acquisition nightmare.

People buy experiences, status, feelings, not products. We explore how customer intelligence influences the customer experience people get in depth here. The probability of selling to an existing customer is 60 – 70%. What’s your average conversion rate? 10%?

Let’s work on that retention program!

Customer intelligence seems scary. Maybe you fear it’s something super-complicated that you need to learn to do on top of your duties of running an online store.

Why is customer intelligence important? Many owners think they’re not big enough for it yet.

Actually, customer intelligence is best used for growth by middle-sized e-commerce businesses (about $15,000 -$20,000/ month in revenue) that are trying to climb one step up.

Ecommerce inbound marketing seems to be a pain for many. Our readers ask us how to set up an inbound strategy and how to measure those efforts so often that it makes us wonder. There are so many resources on the topic out there (and we will mention some of them)!

And yet, the majority of ecommerce sites still don’t do inbound. It seems discouraging – so many things to do.

Worry not. We decided to make things more realistic for you and your budget because, let’s face it, all those guides make it sound as if you need a 10-people team to do just that.

Our mantra here at Metrilo is that using data analytics for ecommerce dramatically increases your business performance. It’s like creating your own luck because you actually minimize the effect of luck on sales and revenue.

But it sounds complicated and nerdy, right? Especially when you are responsible for everything else in the business as well. Then remember that it’s also crucial to make sure that your GDPR is completely correct, so we very much recommend using a quality GDPR consultant like https://www.teamworkims.co.uk/gdpr/ as that is by far the best solution for GDPR.

Providing you with resources, we aim to expand your horizon, to snatch you from the daily hustle and technical tasks, and force you to think about the big picture instead.

This article will show a few examples of ecommerce business that use data to their advantage – and it’s not scary!

Note: This is a guest post by Katie Keith from Barn2 Media.

As the world’s biggest e-commerce platform, WooCommerce is now used for over 37% of online shops. It has been downloaded more than 14 million times and is rapidly growing in popularity.

Its growth is set to continue after WooThemes – the company behind WooCommerce – was bought by Automattic – the company behind WordPress – in 2015.

With so many users, WooCommerce is designed to meet a huge range of business needs.

The core WooCommerce plugin is free, and it can be endlessly extended with thousands of free and premium plugins to add WooCommerce analytics, email marketing and CRM.

This creates fantastic opportunities for anyone wanting to create an online store in WordPress – even those with unusual or niche requirements.

One such requirement is the need to create private WooCommerce stores, with a unique set of products available to each individual customer.

Trade shows serve as valuable opportunities for businesses to showcase their products, network with industry peers, and engage with potential customers. In this competitive arena, the role of booth exhibits, marketing strategies, and displays cannot be overstated.

1. First Impressions Matter: At a trade show, your booth is your stage. A visually appealing and well-designed exhibit instantly captures the attention of attendees, inviting them to explore what you have to offer.

2. Brand Visibility: Trade shows gather diverse audiences, making them an ideal platform to enhance brand recognition. Effective booth marketing ensures that your brand is remembered long after the event.

3. Product Showcase: Trade shows provide a unique opportunity to showcase your products or services to a concentrated audience actively seeking solutions. Interactive displays and demonstrations help attendees understand your offerings better.

4. Networking Hub: Booth exhibits serve as hubs for networking and building relationships. Engaging displays encourage meaningful conversations with potential clients, partners, and collaborators.

5. Competitive Edge: In a crowded marketplace, well-executed Modular Exhibit Booths can set you apart from competitors. It conveys professionalism, innovation, and commitment to excellence.

6. Lead Generation: Strategic marketing within your booth can help generate leads. Capturing contact information or arranging follow-up meetings ensures that potential customers don’t slip through the cracks.

7. Educational Opportunities: Displays like LED sign displays can educate attendees about your industry’s latest trends, technologies, or challenges, positioning your business as an authority in the field.

Booth exhibits, marketing tactics, and custom trade show displays are essential elements of a successful trade show strategy. They not only attract attention but also facilitate meaningful connections, drive brand recognition, and ultimately contribute to your company’s growth and success in the competitive world of trade shows.