In our predictions article on what to expect in the industry in 2016, we mentioned mobile content and content saturation as key trends. Content saturation is becoming a problem and people are increasingly looking for short and clear answers to their search questions instead of links to websites that might answer them.

Mobile content, on the other hand, is the only way to get people on the go. You have to be place- and time-relevant to manage to grab them.

One of the largest players is signaling we were onto the right track. Different mobile search results have arrived that are both a partial solution to content saturation and a way for organizations to provide mobile content.

We know you’re fed up with theory – it doesn’t show you results. That’s why we talk to ecommerce business owners like you about every aspect of operations and give you these short, focused case studies – they cover the essential and nitty-gritty details you can steal and apply to your online store today.

This case study in particular illustrates how а coffee-delivery business, the Barrington Coffee Roasting Company, activates its prospective customers while operating both online and offline.

Until now, we’ve explained the AARRR metrics in theory: acquisition, activation, retention, referral, and revenue. It’s high time we illustrated them with case studies from real businesses and what they do on each of the metrics.

Sure enough, we’re starting with Acquisition. Since it’s the main focus of emerging companies, we talked to the founder of Yumi, Louis de Bentzmann, who shares with us what they particularly do to grow their customer base.

The stories of ecommerce businesses and how they use WooCommerce analytics to learn more about their customers and grow in revenue are always fascinating for data nerds like us.

This time, we are exploring how the Australian branch of the world-famous coffee brand, Segafredo Zanetti does business online.

Originally from Italy (where else?), the company has expanded over borders and now its high-quality coffee roasts and espresso machines are available to businesses and end consumers worldwide.

Ecommerce performance metrics literally show how your business is doing. Selling online without keeping track of your ecommerce metrics is like driving with eyes closed. No business can survive if you don’t follow how you’re doing and compare progress over time.

We know it’s hard to decide what online business metrics metrics to monitor, especially if you’re at the beginning of your entrepreneurial journey. That’s why we compiled this short guide to the most important key performance indicators (KPIs) in e-commerce to start with.

We’ve released an update of our Targeted Emails feature on Wednesday, April 27th. When you try to send an email campaign, you’ll be asked to either pick a subdomain yourecommerce.happycustomer.io or to set up your own domain name similar to yourecommerce.com.