What are the major e commerce trends this week that focused public attention?

We’ve summed them up here and given our take – whether you want it or not. 🙂

New platform opportunity, new payment processing option with the help of payment processing companies, and a feature better including visually impaired people in the social network experience – what a great week!

We interview entrepreneurs about the analytics WooCommerce businesses need to stay on the right track towards growth. We like to talk about how they acquire their customers, how they convert them and what tactics they use for retention.

We focus on what KPIs are important for their specific business case based on growth stage, type of product, geographic reach, revenue targets and so on.

This week’s case study is on The Fish Club, a 4-month old online store operating out of Pontian, Malaysia.

In our AARRR framework series, we explore all five steps Dave McClure outlined on the way to improving the bottom line in terms of eCommerce business. We already talked about Acquisition and Activation, and now it’s time to discuss Retention.

What is retention?
It’s your ability to keep customers coming back for repeat purchases. Although conversion is an ultimate goal in e-commerce, one-time customers are more pain than gain.

As we announced, we’re starting a series of articles on the popular framework of metrics created by Dave McClure called AARRR Funnel or Pirate Metrics (watch his presentation of the AARRR funnel).

They include acquisition, activation, retention, referral, and revenue.

We already demystified the first one – Acquisition. For an overview of all five, check out our article AARRR Metrics For eCommerce Stores: The Holy Grail of Growth.

Here, we’re going to talk about AARRR Activation, the second step in the AARRR funnel – why is it important and how it can be influenced.

In a series of case studies, we’re exploring how WooCommerce analytics help businesses navigate in the right direction towards loyal customers and increased revenue.

The main focus of these talks and the resulting case studies is what data entrepreneurs need to make decisions in eCommerce, how they analyze these data and what are the most important KPIs they monitor.

Ecommerce growth hacking is still something many don’t believe in. Growth hacking is one of those terms that everybody’s using and nobody can really define.

So we decided to put together some examples of what it means for eCommerce – and, hopefully, give you ideas how you can growth hack your own online store.

Sean Ellis came up with the phrase “growth hacker” in 2010 when he needed to better explain what he was doing for startups. In early stage, startups, e-commerce included, don’t need traditional marketing – they need to grow (in customer base) and grow fast.