As part of our journey to built the most useful WooCommerce analytics platform, we’re starting a series of case studies about how real e-commerce businesses choose the KPIs they measure success by and how they analyze their data.

This week, we talked to a WooCommerce-based business that sells fresh vegetable juices, about what performance analytics are important to them, what metrics they use and what efforts they make to reach their goals.

Yumi was created to fill in a niche Louis de Bentzmann and Raphael de Taisne discovered was missing in France 2 years ago – healthy food on the go. They found it really hard to keep nutritional balance while leading a busy life – preparing healthy food is time-consuming.

We’re starting a series of articles on the popular framework of metrics created by Dave McClure called AARRR Metrics or Pirate Metrics (watch his presentation of the AARRR metrics concept).

The name imitates pirate talk and is an acronym for the five essential metrics an eCommerce should keep an eye on: acquisition, activation, retention, referral, revenue.

For an overview of all five, check out our article, AARRR Metrics For eCommerce Stores: The Holy Grail of Growth. 

Each week, we’re going to share with you our take on an important current eCommerce trend. Amazon is very close to unrolling facial authentication for completing purchases.

Basically, it will be like a password or Touch ID for completing a purchase.

One of the things that we got a lot of requests for is being able to add tags to your eCommerce customers in Metrilo. Since most of you use Metrilo as your main eCommerce CRM, we’re happy to let you know that you can now (finally) use tags!

Generally, there are 3 kinds of people out there:

1. Valentine’s Day is beautiful and romantic, it should be celebrated just like [insert important holiday here]!
2. BS! Cheesy and hypocritical, I can’t stand it. People, chill down.
3. What am I doing on the 14th? What day is it? Sunday? I’m doing legs. Sunday’s leg day.

Disclaimer: We are huge Star Wars fans and picked the product because we wanted an excuse to research lightsaber prices at work.
Let us tell you a story about the evil cart abandonment phenomenon in eCommerce.

This is Avery. Joe Avery. Comes from Average. Customer #007007.

Avery wants a lightsaber. A green one.