We’re focused on helping you with your eCommerce email marketing because we see it as a great way to engage and retain customers. We’ve gathered tons of feedback on our new targeted emails feature in the past few weeks.

We know you’re busy – your business needs you like a child. But we also know that you need to develop and keep track of what’s going on to be on top of your game every single day. In the vast and forward-going world of eCommerce, it’s hard and often frustrating to cut through the clutter of opinions and advice.

Ecommerce business owners, admit it – who doesn’t want more revenue coming in? Many people believe more traffic means more revenue, but it’s not always the case – sometimes traffic is more expensive and not as cost-effective. Luckily, there are other ways to boost revenue: you can increase average order value and/or conversion rate.

What ecommerce trends to expect in 2016? We looked into the crystal ball to see if there’s anything disturbing in the near future and found none. So we prepared a pretty comprehensive guide to give you a breath of fresh air.

They’re all quite predictable and consistent with the trends we saw in 2015. So, here is what lies ahead together with suggestions how to keep abreast. 

Emailing customers will never be the same torture again.

We from Metrilo just released the update of one of our top features, the Targeted Emails. Now you have templates to build your special messages on for a more polished and upscale look. No HTML, no designer needed. Nice, right?

https://www.youtube.com/watch?v=_69x127thwU

A shocking 68% of carts get abandoned on online stores. The result is $4 trillion of lost revenue.

The top reason for cart abandonment (57%) is shipping costs. It’s plain simple – free delivery is the norm. Period. And there are even those 19% of the people interviewed who didn’t have the patience to wait for delivery and bought offline!