Ecommerce is strongly impacted by the current COVID-19 outbreak. Consumer trends 2020 are enhanced by the extraordinary situation. But it is early to say if it’s in a good or in a bad way. Yes, many businesses had to close down. But many others have found new customers, sold out, or grown exponentially.

Of course, the crisis is bad but it’s also a catalyst for change. People are rethinking their everyday consumer behaviors and readjusting to a more sustainable way of life. I don’t mean environmentally-friendly, although eco-awareness is on the rise as well, but a way of life they can keep up if another calamity strikes again.

This is triggering changes in customer preferences and shopping behavior that are big and very likely to stay beyond the current crisis. Here are some consumer trends COVID-19 is fueling that we think will stick.

Native is one of the few wildly successful DTC brands that got acquired – by no other but Procter & Gamble for the incredible sum of $100 million in cash only 2.5 years after launch. They had only one product at the time of the acquisition and 8 employees.

We are insanely happy to have shared Native’s journey from 0 to hero as their trusted analytics platform. Native’s founder Moiz Ali, who now is on our advisory board, doesn’t hide he uses Metrilo daily and this level of control over the business performance helped hugely to get where they are today.

That’s why we’d like to go over the tactics that Native used, the concrete focus points that brought them success.

Today I’m going to break down the strategy I used to generate €7,000+ for an ecommerce client with minimal effort.

The process

The process at our growth marketing agency is simple:

Data > Hypotheses > Experiments > Results > Action

I believe data is the starting point for driving online growth.

How to continue making money off holiday shoppers long into the new year

The holiday season is great – it’s the busiest time for online shops and helps us end the year on a good note.

But the period after that is quite hard. People close their wallets and pretty much only return unwanted gifts from their aunts.

Even so, you have to try and retain holiday shoppers as customers. They’re the best starting point for regular business in the new year and you should be engaging them, nurturing and pushing at the right times to get repeat orders.

Here are our suggestions for retention strategies after the holidays.