Ecommerce businesses spend thousands on setting up websites, but fizzle out when they have to choose a website hosting solution for these websites. Experts say that one major reason why most ecommerce stores fail is weak website hosting infrastructure.

Businesses in the US alone lost over $3 billion last year because of hosting-related issues. Since most small stores only operate online, choosing the right managed hosting infrastructure has become even more serious.

If you have an unlimited pool of potential customers and also unlimited budget to acquire them, this article is not for you. Your shop can survive with one-time sales.

If your target audience or budget, though, is not so huge, you need a high repeat purchase rate to stay in business.

Native is one of the few wildly successful DTC brands that got acquired – by no other but Procter & Gamble for the incredible sum of $100 million in cash only 2.5 years after launch. They had only one product at the time of the acquisition and 8 employees.

We are insanely happy to have shared Native’s journey from 0 to hero as their trusted analytics platform. Native’s founder Moiz Ali, who now is on our advisory board, doesn’t hide he uses Metrilo daily and this level of control over the business performance helped hugely to get where they are today.

That’s why we’d like to go over the tactics that Native used, the concrete focus points that brought them success.

Despite almost everyone on Instagram trying to become an influencer, influencer marketing is facing challenges. Trust in influencer posts on social media is declining sharply, with only 4% of people believing what they say.

But we don’t discourage you to use influencer marketing efforts in your marketing mix. It makes perfect sense for consumer brands because of it helps you reach wider target markets and show off your product in the context of a certain lifestyle. It definitely increases brand awareness.

We only remind you to do performance tracking of influencer marketing campaigns closely in order to have your budget under control and generating the results you want.

So let’s go over the basics of influencer marketing strategy from your point of view and how you can stay on top of it.

Why we do what we do

When Metrilo was founded, ecommerce was riding the first big wave of popularity and we wanted to be part of that huge movement, helping entrepreneurs build their successful businesses.

As ecommerce evolved, patterns began to form. We accumulated knowledge and experience alongside our customers. And the key to success in ecommerce became very clear.

You know already Metrilo is a tool built for customer retention. All reports, all functionalities are created to help you drive repeat sales.

Our Retention Analysis maps the whole post-purchase experience of customer by criteria for their first order: