Today I’m going to break down the strategy I used to generate €7,000+ for an ecommerce client with minimal effort.

The process

The process at our growth marketing agency is simple:

Data > Hypotheses > Experiments > Results > Action

I believe data is the starting point for driving online growth.

We know consumer product brands rely heavily on influencers to reach their target audience. It makes perfect sense with highly niche products to target specific communities and interests.

Because we want you, entrepreneurs, to succeed, we help you grow your brands in a sustainable and profitable way. We build Metrilo as the tool that gives you all data and answers to make strategic decisions.

As influencer marketing is one of the most used marketing activities, we included reporting on it in Metrilo so you can now easily monitor its effectiveness on traffic and sales.

Metrilo started as an analytics-only tool before it became a whole retention platform. We created it with the idea to give you back your data, make it accessible and usable so you make more sales thanks to the insights.

Now, as many of you recognize the power of data-driven marketing, the Metrilo reports are used in investor and partner negotiations, flip deals, strategy meetings and activity planning. To make it easier for you, CSV exports ar now available.

If you created your own product brand to sell online, you naturally want it to reach as many people as possible and make a positive impact.

And you want to make sure you grow profitably and not tank under soon.

How to tackle the whole ecommerce marketing then? How can you make sure you build your brand and grow at a healthy pace?

We present you The Growth Engine for online brands.

Customer retention is essential for a successful ecommerce business. It earns you a stable revenue that you can reinvest in new customer acquisition or product development.

Retention helps you stay afloat financially because it’s а cheap way to get sales.

To do retention marketing, you need to explore customer behaviors and analyze buying habits before setting up campaigns.

I know you have a thousand things to do and cohort analysis on not top of the list, but you should incorporate it in your marketing activities and business performance reports because it is gold.

Cohort analysis gives you personalization at scale since it’s not 1-on-1, but it’s not blanket approach to your whole customer base either.