If you have a long-term strategy for your ecommerce business, you know you should be focusing on customer retention, not only on acquisition.

In this article, we’ll show you how to make your own retention report in order to measure your retention efforts now and see what can be improved.

For those of you who don’t want to do it in spreadsheets themselves (and run on Shopify, Magento or WooCommerce), we have something very convenient for you at the end.

If you’re trying out Metrilo’s Retention Analysis, here’s how to make the most of it.

That’s a walk-through of the Retention Analysis report and a helper what you’ll find in yours, how to read it and what to do with the info.

Let’s talk retention and sell more!

Our aim at Metrilo is to help you do the most effective marketing and drive the most sales.

That’s why our email tool got an upgrade and you’re now able to personalize your messages better than before.

New email variables

Cohort analysis in ecommerce may not be the first thing you think about in the morning, but it may very well be the key to providing premium customer experience.

In this article you’ll discover:

• How to read customer behavior and what it means
• How cohort analysis shows you what to do to make your shoppers happy
• And, of course, how to drive more sales thanks to cohort analysis

Cohort analysis sounds so complicated and so boring. Isn’t it big-player stuff, one of those reports prepared for board meetings that no-one cares about? Do you need a data geek to do it?

Fortunately, no, no and no.

It’s actually a fun exercise for you as an ecommerce marketer that paves the way for meaningful customer retention marketing. And it doesn’t need to be a pain the a**.

Let’s dive in.

The Metrilo team was having a meeting about Black Friday and the madness we had to prepare for.

I got a message from a friend that made my heart skip a beat and the meeting went to hell.

The TechCrunch article was about one of our most engaged customers – Moiz Ali. He had just sold his company, Native, to Procter&Gamble for a $100M in cash.

I might’ve shouted fuck yeah in the office. I was wildly excited. I was damn proud.