Holiday Season marketing seems a bit overwhelming but fear not, we’ve got your back! Our Holiday Season marketing checklist includes all the points you need to pay attention to if you are to break your sales records this Christmas.

Note: Metrilo users will find most things in the checklist extremely easy to execute!

The best part is that Metrilo works with historical data so when you integrate it with your store, it starts showing these reports and insights right away. It doesn’t matter whether or not you were a Metrilo user last Holiday Season (or whenever), it’ll still help you analyze past data and use it in planning your strategy for the future.

Here’s how.

We want to help more Shopify businesses achieve data-driven growth.

That’s why Metrilo solves the complexity of data analysis, email marketing, and eCommerce reporting.

In the same time, we didn’t want to make entrepreneurs who love Shopify for its simplicity and friendliness to spend time on dull integrations instead of focusing on their brand and products. There’s also Shopify SEO course available to enhance your store’s visibility and drive more traffic, ensuring you have all the tools needed to succeed without the hassle.

So we committed to making a magically easy integration with Shopify.

Getting started with email marketing on Shopify is a top priority for any brand. There are many ways to do it, including their own email function, but to be able to do the best email marketing for Shopify, you need a strategy, not just a tool.

To send Shopify newsletters, you need:

• Lead capture (sign-up forms) to get people’s emails on your site.
• An email marketing tool that integrates with your Shopify seamlessly.
• Historical data sync to make it usable.
• Customer list filtering options based on behavior, metrics, traits, etc.
• Segment creation and saving, tagging

• An easy-to-use email builder (ready templates available).
• Dynamic blocks to personalize the newsletter with products or data.
• Only your branding on the email, no promotion of the email tool in your emails.
• Email performance reporting on opens, clicks, conversions, not just aggregated but individually as well so you see how each customer reacted to your email.

Our mission at Metrilo is to help you run your online store in the most profitable way possible thanks to data.

We believe retention is the key to a stable, cash flow positive ecommerce business. It is cheaper than acquisition and boosts your profit margins.

Experts who we respect a lot like Drew Sanocki, Austin Brawner, and Ezra Firestone talk about retention all the time, saying there are 3 basic ways of growing your business:

Ecommerce is proving to be the best channel for selling niche products. Ecommerce brands are able to reach their intended audience regardless of location, which is vital for narrower niches and special products.

Why niche products sell so well online?

Ecommerce gives forward-thinking merchants a bigger reach to compensate for a smaller target group, and endless opportunities to educate about a new product. You can easily reach good niche markets.

We work with many entrepreneurs who make or have designed/ invented their own improved version of a product to innovate traditional categories like sports gear, food, baby care, personal hygiene and many, many others.

They often sell exclusively online and we see how successful they are for two main reasons: good, original products and effective communication with the customer group. The key is building a community around people’s shared interests and how an unusual product fits in the puzzle.

Here, we give you awesome popular products to sell online that are welcomed by customers and change their traditional niches so you get inspired to start working on your idea or push harder and grow your brand if you already have one.

Selling coffee blends online is a specific niche.

It can be an incredibly engaged business with a strong brand identity, catering to really loyal customers.

Or it can struggle to present the blends in an exciting way and to deliver the coffee fresh.

We analyzed the data in our own database of client coffee blend shops that use Metrilo to grow sales and now give you this marketing benchmarks report.