Freshly released, our Email Automation is a tool that directly uses the customer insights Metrilo gathers and processes – with the simple goal to increase your customers’ spending in your store.

Why do you need email automation?

Automated workflows allow you to reach out to all customers as needed (and stay sane). It works for small and large businesses alike – it frees time and energy for other tasks.

You won’t have to keep track of cart abandoners all day every day or remember to send a thank you email after every first order of a new customer. Quite neat.

Why is email still the second best converting marketing channel after search? Because we process data much better so we can use behavior insights for more effective marketing.

All things optimized, your ecommerce emails are doomed if they don’t drive engagement.

If people don’t open them, don’t read them, don’t click on the CTAs and regularly unsubscribe or move them to the spam folder, your overall rating goes down and you’ll have problems with deliverability and reaching the main inbox folder. It’s a downward spiral from there.

Trade shows serve as valuable opportunities for businesses to showcase their products, network with industry peers, and engage with potential customers. In this competitive arena, the role of booth exhibits, marketing strategies, and displays cannot be overstated.

1. First Impressions Matter: At a trade show, your booth is your stage. A visually appealing and well-designed exhibit instantly captures the attention of attendees, inviting them to explore what you have to offer.

2. Brand Visibility: Trade shows gather diverse audiences, making them an ideal platform to enhance brand recognition. Effective booth marketing ensures that your brand is remembered long after the event.

3. Product Showcase: Trade shows provide a unique opportunity to showcase your products or services to a concentrated audience actively seeking solutions. Interactive displays and demonstrations help attendees understand your offerings better.

4. Networking Hub: Booth exhibits serve as hubs for networking and building relationships. Engaging displays encourage meaningful conversations with potential clients, partners, and collaborators.

5. Competitive Edge: In a crowded marketplace, well-executed Modular Exhibit Booths can set you apart from competitors. It conveys professionalism, innovation, and commitment to excellence.

6. Lead Generation: Strategic marketing within your booth can help generate leads. Capturing contact information or arranging follow-up meetings ensures that potential customers don’t slip through the cracks.

7. Educational Opportunities: Displays like LED sign displays can educate attendees about your industry’s latest trends, technologies, or challenges, positioning your business as an authority in the field.

Booth exhibits, marketing tactics, and custom trade show displays are essential elements of a successful trade show strategy. They not only attract attention but also facilitate meaningful connections, drive brand recognition, and ultimately contribute to your company’s growth and success in the competitive world of trade shows.

We’ve released an update of our Targeted Emails feature on Wednesday, April 27th. When you try to send an email campaign, you’ll be asked to either pick a subdomain yourecommerce.happycustomer.io or to set up your own domain name similar to yourecommerce.com.

Each week, we choose the most important e commerce trends – events and news – and comment on how they influence your business.

We do it with your limited time in mind and highlight just enough to keep you up to date with current trends in the field to run your business smoothly.

So what happened this week that matters?

A new provider for the enterprise omnichannel e commerce emerged, Magento launched a new marketplace and marketplaces in Southeast Asia begin challenging Alibaba’s expansion while it snuggles up to Australia and New Zealand.

We enjoy curating the most important trends in eCommerce for the week and add our view how it affects you as players in the game.

When we’re preparing each new digest, we like to imagine you enjoying it with a cup of coffee or beer. We hope it’s as informational and useful as we intend it to be.

This week we comment on updates from Shopify and Alibaba.