Beauty is one of the industries with the lowest customer loyalty. There’s so much choice that people feel curious to try ever new products including the Best Fat Burners.

Also, big drugstore brands have traditionally trained consumers to shop at discount. We all know our favorite brand of shampoo is on sale every other month.

Plus, the common misconception that cosmetic products stop working after a while doesn’t help cosmetic brands keep customers for long and consistently.

So what can you do as a cosmetic brand selling online to be successful? How to stay in business in such competition?

We say, there’s a way to win loyal a customer base and get repeat orders.

If you want to increase your store’s customer lifetime value, you realize its importance on your bottom line and customer relationships. Customer lifetime value is essential for profitability.

That’s the spirit! We love helping ecommerce entrepreneurs build financially strong and sustainable businesses.

So, the formula we use for calculating customer lifetime value is

In order to talk about customer lifetime value, let’s take a look at the bigger picture first.

Ecommerce is obviously booming. More and more people are jumping on the online retail wagon and this is all good because it pushes the whole industry forward.

But there’s the downside that almost no-one talks about, although everybody’s struggling with it.

It’s the fact that more and more businesses are fighting for the customer. Which leads to one thing – increased CAC (customer acquisition costs).

It’s obvious that it’s never been more expensive to acquire a customer. But the reality is it’s never going to be cheaper to acquire one, either. The value of customer loyalty and retention is through the roof.

High CAC is not the issue, though. Low CLV is.

Cohort analysis sounds so complicated and so boring. Isn’t it big-player stuff, one of those reports prepared for board meetings that no-one cares about? Do you need a data geek to do it?

Fortunately, no, no and no.

It’s actually a fun exercise for you as an ecommerce marketer that paves the way for meaningful customer retention marketing. And it doesn’t need to be a pain the a**.

Let’s dive in.

Ecommerce is booming, getting new customers is getting harder and pricier.

How do you grow in cut-throat competition? You work with what you already have – and paid for!

You do retention marketing to make more sales to your existing customers. Here are our ideas for online customer retention strategies.

Most people choose Magento for its ability to handle large shops – many products, lots of events being generated. It also means lots of customer data.

Actually, your customer information is what you should be working with every day. To do next-level marketing. To grow your ecommerce business.

Magento’s great for supporting large stores, but it’s not exactly marketing-oriented. For best results, we recommend you use a Magento CRM platform to help you organize client data and use it to drive sales.