WOW TEA
Increase in Retention Rate+100%
Revenue increased byx2
Time needed for turnaround6 months
01:34
See what Emil from WOWtea says about Metrilo
WOW Tea doubled their revenue in 6 months with Metrilo.
They turned around retention rate thanks to customer behavior segmentation and personalized emails.
- Acquisition brought in mainly one-time buyers because the product is trendy.
- There was a big summer drop in sales and the company knew they had to fight seasonality.
- Being unable to make customers come back and buy again, they were losing a lot of money.
- Sales data was everywhere and it was hard to take concrete actions.
Challenge
- WowTea discovered Metrilo, which put all their sales and customer data together in one place.
- They looked into customer behavior and came up with different offers to engage different customer segments.
- Then, they started sending personalized emails to people in order to get them back.
- Now, WowTea uses customer segmentation by behavior for every marketing campaign.
Solution
- The team was surprised how many customers came back after a single win-back email sent.
- Customer experience improved as people feel special thanks to the personal touch in the emails.
- In 6 months, WowTea doubled their customer retention rate.
- This, of course, led to doubling their revenue.
Result
How CricksyDog builds lasting customer relationships thanks to Metrilo’s data
Read full storyHow Viral Passion runs extremely personalized email marketing for its clients
Read full storyHow checking the metrics in Metrilo a few times a day keeps Smoovall under control
Read full story
