Acquisition channel
Acquisition channel is the marketing channel where people come from and convert. You can work on many channels, but the one finals stop that converts the customer counts as the acquisition channel. No matter what other interactions with you they’ve had on their customer journey so far.
This is important because this channel clearly managed to convince them finally to take the crucial step.
Some of the most popular acquisition channels in ecommerce are:
- Social media
- Review sites
- Your own blog
- Forums
- Online media sites
- Influencer campaigns on social media
- Affiliate partnerships with bloggers
- PPC
- Podcast ads
We recommend monitoring closely your acquisition channels in order to optimize them.
Additional resources
AARRR: Acquisitionon Metrilo blog
See also
Customer acquisition cost(CAC)— Customer acquisition cost (CAC) is the marketing cost you pay to gain a new customer. In ecommerce, usually the first order incurs a loss because most brands rely greatly on ads and influencer campaigns for customer acquisition. Generally, if CAC is
— Customer acquisition is part of the customer lifecycle and a focus for ecommerce marketing. It is the process of converting customers for the first time after they already know about your company and brand. It can be free - through organic search or socia
