Content drip
Content drip is a type of an email campaign, consisting of a series of emails with blog articles and other content in them. It’s the closest thing ecommerce brands can do to an informational newsletter. The purpose of the content drip campaign is to engage, inform, entertain and educate people in between orders. It is a post-purchase retention tactic to stay top-of-mind while not being too pushy with promotional emails and calls to action only.
It can be tailored to the interests of the customer as exhibited in their shopping behavior - different content drips can be set up for different segments.
Additional resources
Post-purchase email engagementon Metrilo blog
on Metrilo blog
See also
Email series— Email series is a type of an email marketing campaign consisting of more than one email. Its purpose is to drive engagement, traffic and sales from leads and existing customers. It’s called a series because there’s a connection between the indi
— Email newsletter is a type of a marketing email that’s sent regularly to subscribers and customers for engagement and keeping your brand top-of-mind. It typically contains more information, updates or entertainment than promotional offers. Ema
