Customer acquisition

— Customer acquisition cost (CAC) is the marketing cost you pay to gain a new customer. In ecommerce, usually the first order incurs a loss because most brands rely greatly on ads and influencer campaigns for customer acquisition.  Generally, if CAC is

— Customer acquisition is part of the customer lifecycle and a focus for ecommerce marketing. It is the process of converting customers for the first time after they already know about your company and brand. It can be free - through organic search or socia

— Acquisition channel is the marketing channel where people come from and convert. You can work on many channels, but the one finals stop that converts the customer counts as the acquisition channel. No matter what other interactions with you they’ve h