Customer database
Customer database is an organized record of all your customer data - contact details, orders, communication, activity on site, etc. It automatically tracks and processes customer behavior to make it actionable for marketing. In a customer database, you can explore individual customer behavior, preferably systematized session by session.
It also lets you filter customers by traits and actions to reach a certain segment. If it enables you to contact them directly from the same platform, it is an ecommerce CRM.
Additional resources
Customer segments every ecom brand should engageon Metrilo blog
on Metrilo blog
See also
CRMPopular— CRM or a customer relationship management system is a data processing tool that tracks and makes customer data usable for outreach, engagement, and relationship building. A CRM enables ongoing connection with the customer, tracking their customer journey a
— Behavior segmentation is the first step of creating a tailored email campaign. It is the process of filtering a customer database (using a CRM) by behavior in order to reach a specific customer segment. Then the campaign is customized to react to or build
