Customer engagement

Customer engagement is the long-term communication between customer and brand. For companies, it means brand awareness and continued interest, returning customers and loyalty. Engaging customers is a way to be remembered between orders and to get noticed by new potential customers. 

For customers, engagement is a brand keeping them updated about its products, finding new topics of interest to discuss, sharing their values, asking for opinion, adding value and reassuring buyers they made the right choice. 

Customer engagement is very important both for nurturing potential customers and as a post-purchase driver of loyalty. It can be done through social media, email newsletters, dedicated community, etc. Its purpose is to keep people thinking about your brand, not necessarily to convert them immediately.