Email newsletter
Email newsletter is a type of a marketing email that’s sent regularly to subscribers and customers for engagement and keeping your brand top-of-mind. It typically contains more information, updates or entertainment than promotional offers.
Email newsletters are not a must in an email marketing strategy, but they can help for nurturing, conversion, post-purchase engagement and customer retention. If your marketing includes content, an email newsletter will show it off.
Next-level email newsletters are tailored and sent to different customer segments.
Additional resources
How to send newsletters on Shopifyon Metrilo blog
on Metrilo blog
See also
Email series— Email series is a type of an email marketing campaign consisting of more than one email. Its purpose is to drive engagement, traffic and sales from leads and existing customers. It’s called a series because there’s a connection between the indi
— Content drip is a type of an email campaign, consisting of a series of emails with blog articles and other content in them. It’s the closest thing ecommerce brands can do to an informational newsletter. The purpose of the content drip campaign is to
