Email series
Email series is a type of an email marketing campaign consisting of more than one email. Its purpose is to drive engagement, traffic and sales from leads and existing customers. It’s called a series because there’s a connection between the individual emails and they might better create excitement and urgency in the customer.
One example would be:
Email 1: Send educational content about a new ingredient in your industry
Email 2: Unveil a new product using this new ingredient and open pre-orders
Email 3: Feature customers who ordered early and their feedback on the new product
Email 4: Release officially the new product
Email 5: Urge people to try this new product with a small discount
A good practice for email series is to mix content and promotions for a better shopping experience. Well targeted emails series can be the backbone of your email marketing strategy.
Additional resources
Post-purchase email engagementon Metrilo blog
See also
Content drip— Content drip is a type of an email campaign, consisting of a series of emails with blog articles and other content in them. It’s the closest thing ecommerce brands can do to an informational newsletter. The purpose of the content drip campaign is to
— Customer engagement is the long-term communication between customer and brand. For companies, it means brand awareness and continued interest, returning customers and loyalty. Engaging customers is a way to be remembered between orders and to get noticed b
— Email newsletter is a type of a marketing email that’s sent regularly to subscribers and customers for engagement and keeping your brand top-of-mind. It typically contains more information, updates or entertainment than promotional offers. Ema
