Influencer campaign
Influencer campaign is a promotion ecommerce brands run together with bloggers or social media influencers. Usually, a special discount is given out to the audience as an insider perk. The influencer may review the product, mention it in an article or simply post pictures with it - depending on your arrangement.
It’s important to track influencer campaigns (use referral links) and the revenue they bring so you know which influencers actually bring you clients. Even more, with Metrilo you can measure which influencer campaign brings the most loyal customers.
Additional resources
Tracking influencer marketing, promo codes and referralson Metrilo blog
See also
Marketing ROIPopular— Marketing ROI is a measurement of the effectiveness of marketing efforts. It compares the marketing investment and the increase in sales attributed to it. Marketing ROI is usually calculated for each campaign or marketing investment: mROI = (Sales increa
— Marketing channels create demand for your products. This can be your website, social media presence, guest blogging, advertising, participation in events, being featured in a magazine, etc. It is where people learn about your brand and products. Fro
— Performance tracking in ecommerce is the monitoring and measurement of key ecommerce metrics and events in order to evaluate how the business is doing. It includes sales, marketing, products, and customers to give a full picture both for the moment and lon
